This is not Starbucks

From 15 feet away and more this looked like Starbucks, but no, it wasn’t. Not even close. I travel with my own coffee, and Senor Muggy, but when needed I’ve found that Starbucks works. Zeldman told me that once. He said Starbucks was a trusted, known source, of mediocre coffee – consistently mediocre. I was like whatever, but that’s totally true in Taiwan. While the Taiwanese do buffets right, corporate coffee is bad just like everywhere else.

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In Taipei, they also have a thing for outlets with funny names.

Update

A comment and revised sentence above clarifying that Taipei’s corporate-chain coffee was bad, just like anywhere else (v. Starbucks that’s mediocre everywhere).

We did have good coffee in a stand during our ride.