The Gary Fisher Collection

meeting_gary_fisher.jpg We talked with Gary this morning about his collection at Trek and what exactly that means. He’s very positive about the news, feels good about the changes, and excited to do what he loves.

Joking around, we asked him how it felt to be the Martha Stewart of the industry, with a collection. His reply:

“I’m going to show you how to ride a bike in style.”

And that’s Gary. With his steampunky style, he’s now a brand ambassador for Trek.

I tweeted our concern,

Will @gary_fisher end up on Tires, Stems, shoes like Bontrager? Does the average Trek consumer know that Bontrager is a dude?

In a year or so, we’ll know and I’m sure Gary will tell us more about it over beers at Interbike later this year.

What do you think?