Swobo launches first bikes

Swobo | Collection

So, as promised, Swobo has launched a line of bicycles to join their clothing. The three models are available for order now, with delivery promised in April.

The Folsom is a one-speed with coaster brakes, and PT-boat styling. Primer gray with gussets between the front of the top and down tubes, with bolt-on hubs, BMX style pedals and 4” riser handlebars, for $499.

The Otis is a matte black, rigid-fork MTB-style frame mated with a SRAM 3-speed coaster brake hub in back and a disc brake up front. Grip twist shifting. Black-on-black tires, black rims, black seat, black frame: To borrow from the masters, “It’s like, how much more black could this be? And the answer is … none. None more black.” Yours for $699.

And the Sanchez, which is out of the box ready to hang with the bike messengers. It’s got the flat-bar fixie no-brake road bike ethos down, and brings a cool galvanized finish (this one’s “Swobo butted CroMo,” while the others are 7005 aluminum). It’s a flip-flop rear hub, so you can thread on a single-speed freewheel. The black and white photos don’t really show the white (yes, white) rims and handlebar, so I’m reserving judgment there. This one’s $599.

And there’s a bottle opener built into every Swobo saddle.

These aren’t bikes as art, or as hipster product placement – they’re utilitarian and organic.

What do you think?