SUB: Scandic Utilitarian Brutalism

Finnish designer and bike builder Olli Erkkilä is creating some batsh*t rides…

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I love how Olli is mashing up American Testosterone with Scandinavian Utilitarian Minimalism, along with an (un?)healthy dose of Eastern-European Brutalism…

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Scandinavia is far more industrial, gritty, and rusty than I’d imagined…

Bikes in Sodermalm

I had pictured idealized lands of ultra-modern buildings, moving walkways, and sleek, quiet cars. But when I visited Stockholm and Helsinki a couple years ago, I found those cities reminded me uncannily of Seattle–replete with grungy, tattooed, middle-class hipsters–though tragically lacking good coffee.