SRAM has got the Force

Considering I’m going to watch ads on the Tour de France thousands of times, over the next 3 weeks, the first run is always important to figure out what I don’t mind, totally dig, and despise. Like say, those Flomax ads or, from way back, the extreme mountain biking ad which featured someone running into a tree …

Today, the SRAM Force ads rock and I’m seeing their gruppo show up in the peloton. At the Tour, they’re blogging away.

Update