Specialized launches ride-in movies minisite

Specialized Movies Presents

Specialized has launched a new promo site for its Stumpjumper mountain bike and Roubaix road bike. It’s presented as a “ride-in movies” site, with short video clips on both bikes.

And it’s really beautiful. I know I’m being sold to, but I couldn’t resist clicking around to see what else I could make happen, and the rendering and Flash work are really top-notch.

The Stumpjumper video owes a lot to “Itchy and Scratchy,” and didn’t do much for me, but the Roubaix video, where you can barely even see the bike, has a chance of going viral – before I was sent this link, I had already seen the video, by itself, linked at How to Avoid the Bummer Life, and it’s also up at YouTube.