New York City’s Magic Folding Helmet

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Trying to get more cyclists to ride with helmets in an urban environment seems like a losing battle–after all, how can you claim to be a hipster with a head covered in awkward polystyrene?

In an effort to increase the use of lids, NYC has teamed up with design folks Fuseproject to create a new helmet that could be integrated with a free bike program in the city. A two-piece design, the helmet is made of a standard shell with a customizable fabric outer layer. The vents, unfortunately are BMX-sized so they’ll not be terribly breathable but it’s a nice concept. We’re looking forward to seeing shell designs on Etsy.com really soon.

There’s no official pricing on the helmets, but the city is giving them out at “community events” around the city.