Giro Road Apparel

no lycra for this bro

No Lycra for this Bro

When asked what this line was about, heard back that, “Most cyclists look like dorks that think they can win the Tour. They’d be better served with different apparel. “

Along the coast or an innercity

Along the coast or an innercity

Fair enough and so this is a line for the cyclist that doesn’t want to look like a roadie – shaving their legs is optional. We’ll have a selection of the new Giro Road Apparel in on test next year and also asking, why not embrace roadie culture? If you don’t want to look like one, maybe the sport isn’t for you?

Shorts inside shorts

Shorts inside shorts

More photos in high-rez on Flickr or G+.