From Awesome to Cool

After much consideration, marketing departments at bike companies decided the consumer trajectory was first being awesome like this then upgrading to cool with disposable income

Bikes PopMech_0004.jpg

and alternatively hip options for the urban areas.

Shorty with Friend

Hat tip to @CtrlFollow for the awesome photo, Mark V posted about Popular Mechanics man earlier this year, and the hip photo is from the photographer Robert K. Hower in the Smithsonian American Art Museum Collection.