Bikes Are Pop Culture

51rd6iyMXFL._AA260_.jpg Just this week, Target started selling designer bikes

and bike dresses are available at Anthropologie.

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BMW is expanding their bike line with more choices.

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Besides spotting the trend, we’ve got our theories on the emergence of bikes in pop culture. What do you think is going on?

This happened last year with fixies at Urban Outfitters, and in New York’s haute couture districts.

While many dissed bikes in speciality retailers, we saw it as consumers buying bikes where they wanted to, regardless of traditional, independent bike shops. Hey if a bike matches a purse or a car, cool, right?