During the Tour de Fat, New Belgium is offering to swap cars for bikes. Four wheels for two:
Through the program, one volunteer in each Tour de Fat stop will commit to live car-free for one full year. The dedicated individual will sign over their car title and receive a custom New Belgium commuter bike in exchange. The selected candidate will chronicle the trials and triumphs along their car-free journey. The volunteer is chosen after submitting a video or essay describing their desire to live without a vehicle.
More details on the Follow Your Folly site.