Wiggo Tosses one for SRAM

Sometimes the marketing gods bless you for all your hard work with a win or a competitor’s failure. Competing with Shimano is in SRAM’s DNA. The rivalry is probably deeper and more visceral than the bad blood between Trek and Spesh. And, in case you missed it earlier, Wiggo just tossed a bike their way. This after me and other media rode SRAM’s answer to electronic shifting: you don’t need that, it’s better brakes that you want.

To the toss, one of our Twitter followers said

Indeed! For another legendary toss, see Bjarne Riis in the 97 Tour.


After watching David Millar chase a breakaway only to see his chain break just before the sprint, I was totally with him when he threw the shit out of his bike:


I would have done the same after an entire day staying ahead of the peleton.

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