Because of strict IOC rules, # 40, companies can’t advertise, market or officially comment on the bikes athletes are winning on, like Vino in the men’s road race. Here’s his Tarmac SL4, as seen after the race. You won’t see this in an ad campaign.
With Corima Wheels
SRM, old school
Vino’s helmet and shoes
Also here’s a stock photo of his helmet and new S-Works shoe. I rode the Tarmac last month at Snowbird during a media event and it was like strumming a power chord through a marshall amp. Descends fast too.
Stiff
The shoes? Moccasins with stiff soles. Fused together with lasers, no seams, and some Xray tech they wouldn’t tell us more about, but it’s mentioned in the design notes.
Design sketch
i could be wrong, but doesn’t rule 40 only hold for the duration of the games? if so, i expect that next monday Specialized’s marketing juggernaut will be unleashed.
those shoes seem nice
@mark you’re right, but I don’t know how much buzz they’ll get afterwards or any company like Beats and so on. I’ll have a full review of the shoes soon, when they send out the production versions.
orbea have milked sanchez’s gold medal for all they could since beijing 2008.