Bike Hugger 

Design Real is a gallery show at the Serpentine in London that celebrates useful objects. It’s curated by Konstantin Grcic and designed in collaboration with Alex Rich and Lehni.

The relevance a product has to our life lies not only in its use, but also in how far we identify with it. A good product becomes part of our culture.

Included in the show is the bicycle saddle with a review of the history, types, anatomy, and more. Interesting that Design Real just didn’t grab items from the shelf and turn them into a “show,” but studies how useful they are and why.

The curators include the toy LIKEaBIKE Racer as well. The Independent reviews the show giving it 4 of 5 stars.