Bike Hugger 

Like all the other Mac fans, I clicked through to see Wired Magazine’s leaked screenshots of Mac OS X Leopard and there was The Ride from this Wired blog post!

In yet another example of bike design in pop culture and ads and the serendipity of the blogopshere, millions of people are indirectly seeing Ellsworth’s urban cruiser bike. Why The Ride is crushing watermelons, don’t know, but cool just the same.

I haven’t been keeping track, but probably should, of all the ads that have bikes in them now. Frank posted once on bikes in movies and Mark V on bike songs.

We posted previously on The Ride when we attended the launch at Interbike last year and also noticed last week that REI is taking pre-orders now.