Caravan of Schwag in London

From Bike Biz, a pledge from the Mayor of London to give le Tour an “unforgettable send off with” 11 million pieces of schwag. Expect some of that schwag, like the Transport for London bracelets, to find their way onto eBay or at least hanging on a shop wall somewhere. And we’ll check flickr for the photos and the spectating blogs who’ll watch for the Specialized Angel, the Devil, and the el Dope penis graffiti.

michelin14.jpg My fav experiential marketing, as the French call it, in the caravan is the old Michelin Man Moto. I could only find this photo of a kinda crappy model of it, but there’s lots of Flickr photos of the iconic Michelin Man, including this old sign, but not this guy.

So what are you watching for?

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The Future of Cycling

While the sport destroys itself with scandal after scandal, le Tour looming, and Landis coming to town later this month with his book, I couldn’t help but think these kids lining up for their race at Matava were the future of cycling.

As for the race, the boy in the red helmet was seriously under-geared and spun his little legs out, but kept falling off the pace so I stayed with him. Junior Hugga raced her first race and got 3rd.

kids_racing.jpg



Propeller Trike v. Crane Bike

Put a trailer on that propeller trike and you’ve got one hell of a Sport Utility Bike pushing 300 rpm at 20 mph with fancy, rave-quality LEDs. Linked from Slashdot to a Popular Mechanics article, the propeller trike qualifies as a freak bike and an guaranteed spot in a future Road Warrior film, but I don’t think it can beat the crane bike, which is well a pedal-powered crane and used by the Red Moon Theater.

crane1.jpg



In the Bike Shop: Mark’s Back

Stopped by the bike shop to check on the Modal and there was Mark! Freshly back from Japan, not limping on a bum knee and with the usual surliness and lots of tales to tell from his tour of Japan.

markv_back.jpg



For kid’s funny exercise

Just in time for the 4th, an email from a Chinese distributor of the QQ bike that says, “Forward and Back by hand. Control direction by feet. To inspire kid’s intelligence and build the bodies from funny exercise.” Well that was fun just posting about it and watching the animation. Also check the video.

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