Interbike: People You Need to Know

The Element.ly assignment during Interbike was to find and shoot the “The People You Need To Know In The Bike Industry” for a portrait gallery with a few Qs and As. The people are players, industry insiders, and colleagues we’ve known for years. This is who we’re drinking beer and swapping stories with, and catching up from the last time we rode together. After dragging these people off the show floor to a nearby (and very nice) set of palm trees, they were asked the same few questions.

Starting with Zellmann

Zellman B/W

Zellmann from SRAM

And…

The assignment also marks my first set of portraits. I’m normally shooting street scenes, bikes, and gear. Credit to Jim for the photo editing and Jakob the wordsmithing and thanks to those that participated.

Element.ly launched just a few months ago and are about being outside and telling stories. My previous contribution was a time warp on a bike path.



Kona Growing Up Cross

Kona Growing Up Cross from Kona Bikes on Vimeo.

As Kona said in the intro to this edit, “For us, it’s not only about creating bikes for future champions, but also inspiring a love for cycling that lasts a lifetime.” And Mark V just dug one of their old bikes out of the back of the closed shop and is restoring it.

Maybe he’ll race it cross one day too…

Hahanna

A Hahanna



Riding the Sand

Lars van der Haar shows you how it’s done

Watching the elites at Gieten today, I was reminded of how well they ride the sand and we do not. Racers in the Seattle area are at Silver Lake today and reaching the beach, hopefully finding a good line. In the 3rd issue of our magazine, Matt Hill explained how Wellens rides the sand. For anyone that’s face planted into a sand pit or just stalled after a bike length, it’s a mandatory read.

Issue 3 is available as a back issue in our iOS Newsstand app and on the web for $4.00 per issue or with a $16.00 annual subscription.

our mag

So how the heck do those Euro guys blast through the sand sections with such grace and style? Well, Matt breaks down footage of archetypal Euro Cross star Bart Wellens, showing the US peons just how to get things done.

Wellens

Wellens in the sand



Back in the Day: Ft. Devens Supercup

First the men

Like Meyerson said, “Can you believe this flyover?! Oh wait, that’s just a hill, you say? ‘Cross is sometimes hard, you say?” Huh and this was way before the “hard flow” favored by today’s course designers by race promoters, like McClung from MFG.

And the women

While racers lost lots of time on that muddy run up topped with a barrier, at the time the course was the anti-jungle ‘cross. Look how wide those lanes are for passing. Not too long ago, here in Seattle at North Seatac we had a drop off into a fire pit (not lit, of course, just the burned out logs), followed by a singletrack through brick and bramble. Part of the skill required was not crashing out.

Lots of racers riding by themselves in this event

Sliver Lake in 11

This weekend, racers are lining up at Silver Lake, arguably the hardest course in the area. It’s situated next to a lake and each lap a beach is stormed, before an ascent up the banks, into the trees, and back down…



Moments of Rampage

rampage

Of all the in-house content being produced, the brand storytelling in the bike biz, Scott stands out for the presentation and photography. Like this piece from the Red Bull Rampage. And as Jakob said, Arcteryx too



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