Specialized Sponsors Astana - Great For Team, Bad For Jersey Fashion

astana.jpg

In news that’s just now officially breaking, Specialized has announced that it will be sponsoring Astana in the 2010 season. That’s great news for Tour champ Alberto Contador, who is the remaining friendly face on the team after Lance took a walk to Team ‘Shack taking his bike sponsor with him. (Trek, the company you might have heard mentioned in Tour broadcasts of old had won quite a number of yellow jerseys under Astana rides, Discovery riders before them and Posties before that.)

Unfortunately though for anyone who has any fashion sense, the Astana jersey has now gained the red colors of Specialized because really, nothing goes together better than light blue, yellow and red. Please, please god let this be just a working jersey while the fashion enlightened over at Specialized are working on their final versions.

Otherwise Lance and Alberto won’t just be battling for top spot on the podium but for the honors of most distracting jersey.



5 Comments

Wow.  That is some *ugly* kit.  Contador as the wearer gives it some legitimacy, but nothing in the way of looks.

Wow… Miami Vice and Fruity Pebbles vomit unite in the form of .... an Astania racing jersey.  Gross

I gotta disagree. I think it needs more noise more color MORE UGLY. Maybe purple? Atomic green? It’s becoming so-bad-it’s-fun.

It’s likely there just isn’t any design—the marketing staff emails the jersey maker a file with the logo. Remember the days of the Discovery Jersey and not Team Columbia’s fruit loops font.

And see this from [@hincapie](http://twitter.com/ghincapie) the [BMC USA kit](http://tweetphoto.com/7945617).

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