Pressure Drop

Bring together two design houses – Cinelli and RVCA – with renowned artists to work on a new sportswear concept with an artistic sensibility and that results in Pressure

Providing a new statement on a traditional sport and furthermore imparting a fresh insight into a subculture very much responsible for a new movement in popular culture, Pressure matches RVCA’s deep roots within the arts and Cinelli’s apparent appreciation for world class design.

Pressure is a haute couture bike show!