Design the Ordinary like this Fixie – This presentation is a study in the simplest of objects, their usefulness, and how they become part of our culture. It relates to web design and our tendency to overcomplicate, to play drum solos when a tight and crisp backbeat will do. Learn how to find inspiration in the ordinary and pause before adding that flair to your next project.
Fixies are form and function. They are bikes built from ordinary parts into useful machines that do what cyclists need them to do. That’s a good lesson for web designers and developers because we tend to overcomplicate our work.
What if consumers, like bike messengers making fixies, made a website to do one thing? What would that look like? Probably more like Google and less like Amazon.com.
Kevin and I are also presenting this talk at Microsoft Mix10.