After covering the Kevin Black death, I decided to let the traditional media do its job when local cycling deaths occur. We’re a small community and it’s hard to either stay objective or not get too close to the subject. I don’t need to be part of the story, or write about it from my angle, when the emotions of families and their lives are involved. I see more deaths in my newsreader than anyone should. Nearly everyday and that drives, in part, my editorial opinions to call for a #newadvocacy. Just last week, I had a different take on the GM ad because our reaction showed the PR problem we have.
There goes bike culture again, playing the victim, instead of spinning the @gm ad to their favor. Ads like that have ran since the Model T.
and continued on G+ with
We’ve got a PR problem, us cyclists, and responding like this to an ad indicates a good reason why people don’t like us. We most certainly can’t take a joke about ourselves either. Who’s next? Going to question Calfee for shilling Lincolns?
The larger issue than a stupid car ad is our safety, how people perceive us, and how a driver can get a $42.00 ticket when a cyclist died.
Stevil Kinevil picks up the $42.00 ticket story and while making himself feel better, he ultimately just shakes an angry fist at the end of a skinny arm towards the injustice.
Reality does suck for cyclists cause it’s us v. the rest of the world.
Important Memo Dispatched
Need more than signs painted on roads
So here’s my important memo to bike advocates, lobbyists, and politcial types, you did a great job getting us to this point. Now you’ve got an PR problem that you’re ill-equipped to handle. You figured out how to get sharrows and lanes painted on roads, but traffic engineers, are not media specialists. The bike backlash, a general dislike of cyclists, is real and manifests in $42.00 tickets for a traffic-related death. Cyclists are cute on the fashion runway and they make a good joke when buying shitty fixes from Urban Outfitters. It gets real quick when they’re negotiating traffic with cars.
A few years ago, on that same road in Kirkland where Przychodzen died, a woman tried to kill me in an SUV. I got arrested. That’s right, I was holding onto the car, trying to not get ran over, and it was determined by the prosecutor that I was the aggressor cause I was protecting myself. Me in my lyrca kit and light road bike were a greater threat than a woman in an Escalade rushing to Costco before dropping her kids off at soccer practice.
Again, a perception and PR problem. In caveman terms: Cyclist bad. Car good.
Check Byko’s column from Philly for trigger words about cyclists:
- two-wheeled lawbreakers
and he concludes with, “The bicycle lobby is yappy about rights, not responsibility. It has been getting its way.” Byko is thrilled about the bike backlash. Is that because he’s a bike-hatin’ asshole? Don’t live in Philly, so don’t know, but he probably takes on any group that is seen as getting more than its share, pushy, and even worse wears provocative clothing with blinky lights, helmets, and funny shoes.
A few years ago, a Critical Mass in Seattle ended with a motorist getting beat up (technically he got the “shit kicked out of him”) with a U-Lock. There’s probably no better way to alienate and annoy your opposition than to mass in front of them doing what you do that they don’t like. See this piece from Steve Holt on how Critical Mass doesn’t work in Boston or here.
You are why people hate cyclists!
Well-timed for this post, is an article in Seattle Met magazine about Blake Trask. I don’t know Blake either, but look how he’s photographed as a bike advocate stereotype in a photo editor’s immature take on urban cycling.
If bikes are toys, then I wouldn’t want them on the roads either
A mid-to-late-30s, white-male in a dress shirt, tie, with helmet, and mesh gloves. He’s making photo copies of a kids bike while talking on a cell phone; presumably cause bikes are toys, right? That’s the entire bike industry’s problem in the US, expressed in one photo.
Toys don’t belong on the roads. Just cul de sacs.
So What’cha Gonna Do?
I’m not a politician. I don’t roam the halls of city hall spending money or end up making money there like a director at Cascade Bicycle Club did. I don’t know what to do on that front. I do know how to push an agenda and communicate a message and it’s simply “cycling is good and so are cyclists.” I do publish a blog called Bike Hugger, so there’s that and we celebrate the bike here. That’s a positive, strong message.
So what are you going to do about this problem? Do you think there is one? Suggestions?
Want to save lives? Get the bikes off the road instead
Boom. Who’s the media’s whipping boy? Cyclists, of course, and when you have a Director of Policy for the Bicycle Alliance of Washington playing into their hand and reinforcing stereotypes, it’s no surpise at all.