Bike Hugger 

Our friends at REI sent a link to Novara Flicks, an action-packed video of their 07 product line, including behind-the-scenes with the designers.

Of note is their updated brand and it’s focus on “freedom” and grabbing yourself some. I’ve talked a lot with Novara about brand and they’re very passionate about cycling. Also, having ridden with them during their legendary lunch rides, I also learned that they can take pulls, and ride you mercilessly into the ground.