“Nada Bike”  Get it?

…cause I certainly don’t. Someone sent me this link for “nada bike”. The entire site seems to consist of just some psuedo-individuality/anti-establishment slogans and some hyperlinks, half of which lead to desperate online resumes and the other half are dead links. Worst. Site. Ever.

“Now is the time for a whole movement that says no. No gas. No foreign oil. No cars. No bullshit. You want in?”

nada_bike.jpg

After the Hot Topic call to revolutionary glory, they urge you to join the cause by buying a fixed gear frame for $100 plus $49 shipping. I don’t know what to make of this. Are they serious, or is this some joke by creative would-be professionals who, for lack of employment, have too much time on their hands?

WTF? Before you do that, you can join my club! Send me $100 and I’ll send you something out of my closet. It’ll be like eBay, only afterwards you’ll be Mark V’s BFF.



11 Comments

Far less oil would be consumed in that was a random recycled bike or ever better the Parts Bin Club—send $100.00 to Mark V and he’ll reach into his parts bin and send you a part.

“For $100 (+ $49 for shipping and handling), <strong>we’ll send you a membership card<strong> that looks remarkably like the world’s simplest bike frame.”

Are you buying a $100 membership card?  Or a frame?  Nadabike.com’s domain information has the administrative contact as C2, LLC: http://www.c2llc.com/

How do you pedal if your bike has “no gears” as the website says.

fixed or singled presumably and they’re up to 13 bikes now. maybe it’s some sophisticated agency viral fixed marketing thing?

let’s not say “sophisticated”

A “nada” bike, obviously, would have no gears.  The drive system is comprised entirely of hipness and style, connected by the chain of faddishness.

Nada wrote us to see they site got noticed prematurely and that Bike Snob also linked to it. So maybe we’ll know more soon.

Here is more information about the project:

NADA Bikes is John Bielenberg’s non-profit bike company in San Francisco. It’s an attempt to get young people, 18-25, on bikes and out of cars for urban transportation. It’s all about the pure idea of cycling and less of everything else- No gears, no gas, no hassle, no marketing hype, no logos, no emissions…

Team
Center for Design Practice
- graphic design, interactive media students and faculty
John Bielenberg
- Co-founder, C2, San Francisco and Project M, a summer program that inspires young creatives by proving that their work can have a positive impact on the world.

Velocipede Bike Project
- A cooperative project that collects donated bikes, teaches people how to repair them, and provides affordable, refurbished bicycles and parts to its members.

Challenge
Create an identity for a movement that rejects logos, marketing, and corporations.

Solution
Make the identity as customizable as the bike and the movement.
John Bielenberg sent the students a white, un-built bike to kick-off the project. They had to build and customize the bike and immerse themselves into the fixed-gear sub-culture. Initially, they worked closely with the Velocipede Bike Project and started organizing group rides. They documented all of their research and experiences as well as the evolution of their customizable NADA bike.

They developed an organic identity system made up of a series of personal, individual identities that can always be added to or edited. They also collected personal bike stories from a variety of people involved and not involved in the project. The stories were all hand written, collected, and later used in a printed spoke card promotion to spread the word about the NADA initiative.

All the research, documentation, and outcomes were sent to John Bielbenberg, who conducted this experiment not only with the Center for Design Practice, but with other design studios around the country. He plans to use all the studies as research to guide his launch of the San Francisco non-profit next year.

As a result of the project, several of the students bought into the concept and built NADA bikes of their own. There are now a few less cars on the road.

whoa, now what? So Nada bike is a persona study in fixie culture with the result being unbrand for an eventual nonprofit? Were the bikes delivered by bike?

By buying an overpriced bike frame, I am accepted into a sanctimonious hipster club? I’m honored.

No duh, biking is good for the environment. But what makes Nada special? Is the frame over-priced because a good portion of that money goes to building more bike lanes, supporting bike clubs, buying bikes for people in need, etc.? Or is it just over-priced to support their hipster manifesto that prides itself on “no bullshit” but reeks of it? Because, let’s be honest, the idea of biking instead of driving is not a new idea.

Is it just me, or is there a disconnect here?

I would also be curious to know where these frames are made. Are they made in a factory in China and shipped to the US, to then be shipped again to consumers?

All in all, not enough info.

Don’t disagree but also don’t want to just want to knee-jerk react to it. However, if they think they’ve offset their carbon with a frame, they need to do a lot more than that. Unless, say it was made in Oregon by some hippies and then shipped by bike. I don’t know how a $100.00 frame could be anything other than China and then we can get into, “well what about the bike shops that support the cyclists?” Ya think a local IBD is thrilled about a $100.00 frame being sold direct to consumers? It’s not their favorite thing to have someone walk in with a bike they got somewhere else no.

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