SXSW 15: Heard A Ruckus

fcc

Hill intervals

That ruckus yesterday during SXSW was our social ride and then the Flaming Lips!

Before riding around town, rode up into the hills of the 04 neighborhood. And one thing I can def ‘till you about “road,” is if you’re riding to a “dam” for a photo, that inevitably means climbing. Sharp, punchy, steps up, and then back down…

Social ride

Fair weather brought the cyclists out and we enjoyed a loop that included our annual Capital steps photo.

big bike boom

Needed a wide angle to fit them all in

A world premier of a film too… I asked @deathandfood who attended the Bikes v. Cars screening for a quick review and got this text back

I liked it. Happy it wasn’t all white guys. Would have like more cities shown. Still too much talking heads, but they did well with the graphics.

The presentation in the park with the bike powered screen added to the energy. Despite the late start, the crowd was invested, cheering, booing Rob Ford and good applause at the end.

Rob Ford getting booed in Austin! That’s a good ruckus.

Our partners make the bike riding in Austin possible and include, Tern Bicycles, Scott Bikes, Ibex, Try Swedish, Create ATX, SXSW, and Sony Mirrorless Pro.



SXSW 15: MTB Meetup

zilker

Wiley and Johnny

Well that was a crazy lovable mess when we had an impromptu MTB meetup in the Barton Creek Greenbelt, including a river portage. That’s my new best advice for SXSW attendees, spend a few hours away from the convention riding mountain bikes!

More of the MTB Austin story to follow. Later today our annual Mobile Social.



Issue 22 Sounds

hugga

Tires on roads, shifting, excuses, praise, music; the sounds we hear. Issue 22 is available now. It dropped on iTunes and the Web as we arrive in Austin, a city that vibrates with sound, and where we ride every year during SXSW.



Adventure Bikes: a Nostalgic Trend

Trek Adventure

It is said that the early two-wheeled hobby horses were designed to deal with a lack of real horses during the early 19th century, though those contraptions were not much more than a scooter that a rider stood on. A true bicycle, powered by a person through pedals, came about later in the Industrial Age, and then more as a sport and social pastime of the landed gentry and the new urban bourgeois rather than a transportation solution. But soon an era of adventure cycling seized bold Victorians who wanted to explore the wilds beyond the towns or perhaps the furthest reaches of the Empire. They left the roads that were made for them (and back then the roads WERE made for cyclists) to gallivant across the roughness of an older world. Leaping forward about a century, cycling in America experienced a boom in the 1970s, as a solution to petrol prices making the automobile use prohibitive, followed by a period in which sport bicycles were the focal point of design. Perhaps it’s expected that today’s cyclists are finding a wanderlust to explore those routes beyond their daily commute and outside the realms of conventional competition. Noticing this trend, manufacturers are responding with adventure categories and the marketing is way less limiting than calling them “gravel” for grinders (races on gravel roads) and dirt fondos (charity rides on dirt).

These are road bikes with the most room possible for wide tires and mounts for racks. Whether cyclists are riding to compete or camp, we’re welcoming more options and better built frames that’ll handle the terrain. Like the venerable Trek 520 in steel or the 720 outfitted with a companion dry bag system.

This category is an homage to the days when riding your bike across America captured imaginations and cargo containers of bikes were imported in response to the gas crisis. This was before Lemond, “Jock” Boyer, or Phinney taught us about racing in France and what it was like to ride fast.

Nostalgia for the 70s in this instance — excluding pleated polyester pants or sansablets — is about getting out and riding and that’s wherever the road takes you.

Today Trek unveiled a new adventure line and a “Driven by Adventure” contest.

We’re so excited to have the opportunity to send riders out on cycling adventures with these new bikes,” said David Studner, Assistant Product Manager for the City Bikes category. “Each bike was designed with a particular flavor of adventure riding in mind, and it will be really interesting to meet these riders and hear about the adventures and memories they create on them.

Issue 04 of our magazine is all about adventure too, including a 100 miles in Idaho. To read it please subscribe: annual subscriptions are $16; individual issues are $4.



Making it About the Bike

Before SXSW, just chilling for a few days, getting in some miles, and then all the biking in Austin goes down. Here’s a post from the Medium Bicycles Collection about our annual event.

Too Cool for Southby 15?



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