REI CEO: Bikes are going bonkers for us

REI catalog In a Q/A with the Seattle PI Business Section, REI’s CEO says, “Bikes are going bonkers for us. About half our bikes are our own brand, Novara, which is a great value.” Not only are Novara’s great value, but a great cycling brand. While Novara has been around for years, they’re certainly not just a house brand. I first noticed their cycling enthusiasm when I saw a Novara Merlino Wool Jersey and thought, “whoever brought that to market loves and knows bikes.” And they do, check the photos in their catalog (PDF 5.8M) to see how much.



Photo of the day

Mine, by Markvc1



Group Health STP Sale at Performance Bicycle

Performance Bicycles (a Bike Hugger affiliate) shops are having a Seattle to Portland 15% off in-store sale for Washington and Oregon and are open 24 hours on the eve of STP. That’s an additional 15% of the lowest marked price on anything and runs from July 12th to the 16th. A great time to stock up on the bars, powders, tubes and, as noted to Howard who just rode the rockies, chamois creme!



The Tour every 2 hours

Man, I just dig being able to turn on OLN and see the Tour every 2 hours. I’ll even watch a stage a few times, to catch something I missed, or just relish in the coverage, realizing I won’t see it again for another year. Seeing those marvelous graphical maps, I forgive OLN for gutting the Giro and Vuelta coverage. A few notes on this year’s coverage

  • Great to see OLN’s graphics, studio, and talent reaching ESPN 2 levels of quality
  • Trautwig seems less annoying, I even chuckled at two of his quips
  • Phil is not messing up all the names like he was earlier in the year
  • Paul always seems like he’s having a really good time
  • Does Bobke scare the casual viewer?

Considering that we’ll see the same commercials 10 million times before the end of the tour, I already can’t stand that Flowmax one. Flowmax should be the name of a carburetor and sorry, but guys are just never that happy together, in a convertible, hair blowing in their faces, singing hits from the 80s, happy that their piss flows. I also don’t care if Saab was born from jet engineers because none of them are around anymore, Saab is a division of GM (not Boeing), and Subaru makes some of their cars.

I love those Michelob commercials and think that if they can put an SRM on a bike and transmit the data that they could put a camera on a bike and capture a sprint from a rider’s view.



Whitelisting Commenters

Just turned on a new whitelisting feature for comments. We’re moderating all comments on Bike Hugger to prevent spam and we’re now “trusting” commenters and adding them to a whitelist. If you’ve been added to the list, your comment will go live immediately and not sit in the queue.



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