Trek launches the 2008 Madones with a brochure site and lots of new technology, including a oversized 90mm wide bottom bracket shell, no headsets, seatmast, new carbon designations, and a fuselage approach. Responding to their competitors, like Specialized, Trek is coming out firing with a “we invented carbon bikes” approach and a frame that’s a half-pound lighter
By de-emphasizing specific materials and instead focusing the discussion on our OCLV Carbon process “ a process we invented 16 years ago and have been refining ever since - Trek can leverage our manufacturing, engineering, and design expertise to underscore the unique nature of our carbon fiber frames: a difference we’re confident makes for the best carbon fiber frames on the planet.
Just last month, I glowingly reviewed the Specialized Tarmac SL, another bike emphasizing technology. I’ve ridden Madones for years, reviewed them positively, and they’re great, solid, racing bikes, but have relied on 16-year old tube and lug technology.
Looks like Trek is changing the game again. More reactions