<a/>I’ve seen a couple of these shirts around lately and I love the message. There have been a couple articles that try to quantify the actual mileage of a cyclist - most put it around 800-1000 miles per gallon equivalent. Not infinity, but still pretty darn good!
Enjoy the Speedplay gallery that “chronicles the start-to-finish construction process of my modern replica of the 1961 Masi Special.”
During the Tour de France, the Forum for Urban Design and Storefront for Art and Architecture “is revolutionizing transportation networks and greening the urban fabric” with a Bike Share Project demonstration. That’s about the coolest thing to do in NYC that I could imagine and can only hope the demonstration turns into a project like Pamplona, Lyon, Paris, Barcelona, Stockholm and Oslo. On a more local scale, with less design aesthetic and catchy slogans, is Buffalo Blue Bicycle or the Vancity Bike Share.
A reader pointed us to a newswire story today on Paris being a city of lovers and bikes, with the whole city becoming a bike zone.
From Bike Biz, a pledge from the Mayor of London to give le Tour an “unforgettable send off with” 11 million pieces of schwag. Expect some of that schwag, like the Transport for London bracelets, to find their way onto eBay or at least hanging on a shop wall somewhere. And we’ll check flickr for the photos and the spectating blogs who’ll watch for the Specialized Angel, the Devil, and the el Dope penis graffiti.
My fav experiential marketing, as the French call it, in the caravan is the old Michelin Man Moto. I could only find this photo of a kinda crappy model of it, but there’s lots of Flickr photos of the iconic Michelin Man, including this old sign, but not this guy.
So what are you watching for?
While the sport destroys itself with scandal after scandal, le Tour looming, and Landis coming to town later this month with his book, I couldn’t help but think these kids lining up for their race at Matava were the future of cycling.
As for the race, the boy in the red helmet was seriously under-geared and spun his little legs out, but kept falling off the pace so I stayed with him. Junior Hugga raced her first race and got 3rd.