Shimano Learns a New Language

Shimano’s coasting line is profiled in United’s Hemispheres (of all places) and provides insight into the design and development effort they went through with Ideo. I met Shannon from Shimano and Anthony from Ideo at Interbike last year and like the article, they told me people wanted to enjoy the “simple pleasure” of cycling and modern bicycles were too complicated (later, I referred to the simplicity and ecosystem trend at Interbike as iPod influenced, where products are focused on solving problems and making something easy to do).

The coasting website has been updated, dealers still not there, but there’s def more to look at.

I’m not sure where coasting fits for the enthusiasts, or if it matters, but anything that gets more people cycling is good and Bike Hugger is down with that.



Kona Media Darlings

While way sexy to start, I’d expect the Kona Media Darlings team to not look so darling, after they finish the Kona 24 hours in the Old Pueblo this weekend. Our blogger Owen will post about the culture, event, people, and bikes. The other darlings include

Good luck all and watch for the posts and photos. Also, hugga-related, check Kona Bike Town, a blog about Kona’s AfricaBike.



Girl shirts delayed

Well … the Hugga Tees in girls and women sizes didn’t turn out so good – ugly in fact, so we’re delaying them until we can get it right.

We should have the next run in a week or so and what to do with all those defective tees? Shop rags!



Riding the Silk Road

Slate.com’s Dispatches includes Cycling the Silk Road, a bike log of *three knuckleheaded guys . . *



Clif Bar blog, Pros, and tours

On the Clif Bar blog, Le Sensation American posts about their Evening with Da Pros tonight. The event coincides with the Tour of California, which starts tomorrow.

Late in March, a few huggas will tour parts of California near Santa Barbara – lots of photos and posts (and Clif Bar eating) will follow.



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