From the Madone Premier Event.
Bike Hugger Photostream
It all looks very exciting and like a nice upgrade to my Trek 5200, but dare I sound like the retrogrouch who is just a bit uncomfortable with all this built-into-the-frame stuff?
The folks at Chris King are no doubt having a hissyfit over the headset and bottom bracket, and I simply donâ€™t like wireless computers. It will be interesting to see if the fork-integrated sensor idea takes off, though â€” it seems like a tricky tradeoff in weight and/or accuracy if it requires stronger & heavier magnets or a sensor with greater sensitivity.
How many Shimano computers have you ever seen attached to the built in buttons? I’ve seen one I think 6 years ago . . . Trek is getting caught up with the rest of the “integrated” or ecosystem approach to buying bikes—I posted about that at [Interbike](http://interbike.bikehugger.com/) last year.
The industry is making it easier and fun like the Lime and then more boutique with in-house designs like Specialized does, where their house brands are really nice and pushing technology. Bontrager’s visuals really needed an upgrade so that’s a welcome change, but I mean you’re going to see Pro-Fit bikes with stems pointed to the sky to get the geometry right, despite their “pro/performance” designators.
And you have to wonder how that marketing meetings went down to come up with “red carbon” or “white” carbon. What Trek World HQ marketing staff thinks is good in the meeting room is entirely different than in a bike shop, on the sales floor. Also note in their brochure how they compare their vertical compliance to the Tarmac SL, but not the weight.
Carbon Brake Pads!
was the previous entry in this blog.
Bike Hugger in Montreal
is the next one.
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This bike, that jacket, those tacos #bikehugger
@bikehugger taking a photo of @danrubin taking a photo of @pketron taking about photography.
Thanks @Nokiaus for the sweet convertible wheels! #NokiaSxsw #sxsw #DivasRIDEinHeels #HelloIcon #sxswDIVA
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