Fixed Gear Trends: Looks Cool

A Sole bicycles in the window at Charley+May in Seattle’s Queen Anne neighborhood. Charley’s is a gift gallery “celebrating modern design for you and your home.” They’ve sold half a dozen and stocked them cause the owner thought they looked cool.

sole 1

How much is that fixie in the window?

I spotted the Sole’s on a ride I do midweek in Seattle.

sole 2

Couple of fixies and a pig

Meanwhile at the PSFK Conference a single-speed belt drive with a handlebar that flips sideways wows the crowd. Graham Hill says he designed it for Schindelhauer and it’s a folding bike. Speed lifters have solved the “awkward in a hall” problem for years in Europe, but the audience doesn’t know that or that they bike isn’t actually folding.

They just think the bike looks cool, like the buyer for Charley+May does.




Ride Then Relax

yo

A PRO like Mathowie rides then relaxes with flip flops.

Uploaded by Hugger Industries | more from the Bike Hugger Photostream.



A Peloton of PoPo

On a regular route, passed a line of police on bikes. Their peloton continued around the next bend and out of the camera’s view. Didn’t ask what they where doing, but it was militaristic and precise.

Uploaded by Hugger Industries | more from the Bike Hugger Photostream.



Alone

Gruber captures another moment.

Uploaded by smashred | more from the Bike Hugger Photostream.



Keeping Your Skratch Fresh

Best way to keep your 1-lb bag of Secret Drink Mix fresh? With a Clip-n-Seal.

That white plastic thing hanging off the side of a 1 lb bag of Skratch is a Clip-n-Seal.

One of our readers and Clip-n-Seal fans sent us this photo of Skratch Labs Everyday Hydration Mix in his pantry. Clip-n-Seal is a bag clip that the parent company of Bike Hugger, Textura Design, invented and brought to market a decade ago. It’s quite the little bag clip that’s flown in space, been frozen in Antartica, and used in the production of carbon wheels like ENVE.

Really. Try it yourself on your Skratch, chips, coffee or whatever else you need to keep fresh.



Proper MCA Tribute

Unmoored by MCA’s death, didn’t know yet what to write or say…This blog and what we do here and elsewhere were defined, in part, by the Beastie Boys. Just like a generation was. When the news broke, saw images like this on Facebook

mca

Photo by April Dawne in Austin

and all I could muster at the time was a status message on G+

Feel like smashing a TV in a smoke-filled room, while cracking open cheap beers, and walking around with a fish eye lens camera. Effects set to polarize.

Then we went on vacation. Back now and to this


The best tribute.

mca_tribute

Sabotage with the wife, kids, and nephew from James Winters



Car Companies Selling Bikes

A few weeks ago, the millennial’s buying habits we’re written about and how the automotive industry was in a panic. Car makers don’t know how to market to a generation that doesn’t care too much about cars. I confirmed this trend with my teens that don’t equate their social standing with the name brand of car they drive or will drive. I’ve also posted about many car-branded bikes, like BMW, Porsche, Mini, and more. That’s not new, of course, Volvo and Volkswagen were in the sport and now VW is back sponsoring USA Cycling.

An Audi e-bike

Even though more Americans are riding bikes, the industry remains flat and has for nearly two decades. I predict we’ll see more efforts to attract buyers and a new generation of buyers into showrooms by car companies. The automotive industry has the dealer network, engineering prowess, and budgets to make a next-gen, bike consumers will want. If it’s not at the high-end like Audi’s Wörthersee, then maybe a Hummer Montague folding bike brand.

How’s a failed car brand a hit in Japan? The WSJ writes about the trend today

GM brands are hot among Japanese bike buyers. Compared with the battleship gray or dull black utilitarian bikes stacked outside Japanese train stations and supermarkets, GM-brand bikes cut a more exciting profile—because of their mountain-bike styling, prominent logos and vivid colors. Bicycles with GM logos are sold at more than 3,000 retailers in Japan.

“Hummer is the top seller by far. It stands out on a crowded bike rack,” said Takuji Motoki, who manages the Import Bicycle Factory outlet here. “It’s an aspiration-driven purchase. Most people who buy a Hummer bike could never buy a real Hummer.”

Keyword in the WSJ article is “aspiration.” Bikes in the US are always stuck between being valued as toys, or cheap, at the high end or aligned with a bike-to-work aesthetic. Little is done to create aspiration and why the Specialized Turbo was such a breakthrough – it got covered in the mainstream media. Even my teens thought it was cool.

Here’s a tip: the only growth in the US market is at the high-end from the super enthusiasts. That’s why I recently said on the Spokesman

Next time you see a “racer” in lyrca at a stoplight, thank them for keeping the bike industry alive

So what are my teens are going to buy? How to make the bike relevant to them? Don’t know like everybody else, but it’s more likely with lifestyle and technology. A start is to creating a killer app around a bike and marketing it as something cooler then biking to work in a bike lane like your parents. Note how the Audi Wörthersee features

On-bike touchscreen computer interfaces with smartphone via WLAN, and video can be recorded via the in-helmet camera and uploaded via the mobile device to the web. an online portal lets trick cyclists compete against one another, earning points for successful tricks that have been videotaped and uploaded.

and is on tour with a Red-Bull sponsored trails rider.


Think that’s crazy? Aside from the brain-shifting Parlee and the Turbo, the most buzz we’ve seen about a bike lately has been the one for DJs.

Expect something like a hamster-related bike from Kia that detaches from a car, plays music, connects to Facebook and is marketed to the Millenials or an e-bike from Toyota that’s color matched to a Prius.



How a Raleigh Bicycle Was Made in 1945


This video is from the British Film Council and shows the Raleigh Bicycle factory in 1945. Of course, they don’t make bikes like that anymore and few in the UK. While in the UK a few years ago, we toured the Moulton factory, where they still make bikes and 14 Bike Co.

mad men marketing bikes

Mad Men Marketing bikes



47a2db26b3127cce98548aecb46d00000035100AZM2LZq1cuWig images from Barreda Museum’s shutterfly

Byron sent me this link, which seems as if Manolo Saiz, the former team manager of ONCE, Liberty Seguros, and Astana professional cycling teams, is selling off his personal collection of bikes. I don’t know if it’s legit or not, but I don’t really care since I don’t have $50K to advance the bid nor do I have room for 57 bicycles in my studio loft. But the array of bicycles listed is just amazing, almost 2 decades of cycling exotica. Sure, Saiz might be a pariah now, since the Operacion Puerto, but the advances he brought in other aspects of cycling are frequently forgotten.

47a2db26b3127cce98548afcb47d00000035100AZM2LZq1cuWig Giant for hill climb TT. 650C wheels

Though one of the few managers at that level who was never a professional rider, Saiz introduced a higher order of organization and professionalism to the sport. Perhaps one might even say that Greg Lemond broke riders out of the old world mould while Saiz led teams from a organizational standpoint. And like Lemond, Saiz was never shy about pursuing technical innovations. What were the first large diameter aluminium, American-made bikes in the European peloton? If you said Cannondale, you’re wrong. Washington state’s Klein made a small run of bikes for ONCE in the early nineties, though I don’t remember if they were actually used in the Grand Tours instead of the team’s standard LOOK frames. If the Klein bikes are but the answer to an esoteric trivia question, ONCE’s switch from LOOK to Taiwan’s Giant frames marked the beginning of a new era, as Asian builders (and to a lesser extent American) would carve an ever increasing slice out of the prestigious pro level bike market.

The collection’s time trial bikes tell a story of evolving philosophies of speed. Perhaps because ONCE was first and foremost a stage-race team, particular attention is paid to both flat land and hill climb machines. Back before the UCI required bikes to have the same size wheels front and back, teams often used bikes with 650C front wheels for time trials, but ONCE also had bikes with 24” front wheels, 650C front/rear, and 24”/650C combinations. There are several hill climb TT bikes with 650C front/rear; the idea was to exploit the low inertia of the smaller rim and to shorten the chain stays as much as possible.

Other than team bikes, there are a few curiosities like a bike with a Nike swoosh for a top tube.

47a2db26b3127cce98548a0cb48d00000035100AZM2LZq1cuWig Klein. Note curved seat tube to allow shorter chainstays.

47a2db26b3127cce98548a0f35be00000035100AZM2LZq1cuWig LOOK Cycles. Team Once raced on yellow bikes and kits except during the TdF, when they wore pink (and later black).



From the artist that made the BikePorsche, a Ferrari.

_MG_1121(CREDIT : ERICH GOLDMANN)

A tandem inside

DSC_0815

The porsche was cardboard. This is aluminum tubes and plastic

Video

The video mocks Michael Schumacher’s SLS “tunnel” video and the project is a parody of the 05 Ferrari FXX.



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This page contains a single entry by Mark V published on May 25, 2012 9:43 PM.

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