Italian Easter Ad

Got this in my inbox, don’t know what it says, but like it.

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It says “It’s Easter and we’re ready for the dress rehearsal. Happy Holidays!”

Excellent thank you.

Nice ad, and completely typical of Italian Advertising in general: visually beautiful, sexually provocative, and ultimately, making no sense whatever.


a blog about marketing, bicycles, and marketing bicycles. Not necessarily in that order.

Well, I’m not a native speaker of Italian, but I lived there for 3+ years. There is probably some clever visual and word play going on that escapes my literal translation of “dress rehearsal.”


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