Scott, our hip designer and brand manager, took this self portrait with a camera phone while biking to the store in a Hugger tshirt.
Nice. Those shirts will be showing up all over P-town, in Vegas for Interbike, and later this year San Fran and Girona, Spain.
We’ve also got a Canadian Contingent wearing them. Hello Canadians!
As a member of the Canadian contingent with a great Bike Hugger shirt—Hello!
Hello! Where at in Canada? I grew up in Calgary and Oshawa.
Originally from the Woodstock area, now in Barrie.
Where’s his helmet? Too hip for that?
I believe that Scott is safety conscious and wouldn’t relate helmets to hipness or lack of it, but as a rule I never ride without one. Crashing in a bike race or getting hit by a car will install that rule very quickly.
In this case, it was about a 10 block ride on really mellow side streets - I didn’t really feel like I needed a helmet at all.
Of course, I know that I could still get hit by a car on mellow side streets…but it just seems so unlikely.
In theory I agree that everyone should wear a helmet every time they ride; in reality, I rarely wear one. I’m not sure why. (My wife keeps bugging me about the non-helmet riding as well.)
I bet you’d wear a Bike Hugger Helmet! With our logo on it.