Lance at his Ranch
While the bottom falls out of the sport, Armstrong continues to rise with marketing from Nike and Livestrong. The Independent compares an ascended, yellow-banded hero with the destruction around him and the narrative still being sold as real. His marketers have no moral compass to guide them when their customers want to believe and spend their money. Meanwhile the sport and its most fervent fans are reeling. To them, the devil has been unmasked while his feet are washed at the temple and he’s anointed in yellow.
A disgraced hero’s journey is coming to an end. The yellow can’t wash away his sins on the bike.