Have Fun to Win a Bike


Last week Specialized rolled out a program to give away a (unspecified) number of their 2010 Stumpjumper FSRs to people willing to blog about their experiences. I’m looking forward to riding with my fellow Trail Crew folks after my entry wins.

Now I think it would be almost unfair for me to enter Specialized’s newest contest, a chance to win a Globe bike in exchange for blogging about your experiences with one of their bikes. We loved the Globe bikes when we covered the launch of the product lines, and now is your chance to ride them, and become a “Glober.” (I’d have gone with GlobeTrotter myself.)

For this contest Specialized has a page detailing the terms, but basically you have to tell them why you’d be a great blogger, why you’d have fun with the bike, the add your entry to their Facebook fan page. Easy as pie, right?

It would be hard to not have fun with a free Globe bike, so this should be a pretty spirited contest.


Wow, Specialized is going crazy with social media bike giveaways!

They’ve got staff on it and now and are actually spending v. most companies that think it just happens on the goodwill of bloggers. That’s not a strategy, that’s wishful thinking while they run ads in magazines, cause that’s what they know. One of the myths of social media is that anyone actually spends a lot on it. Challenge a company to spend what they’d spend on traditional media for a quarter and report back. As the saying goes, “no one ever got fired for running an ad in a magazine.”

Thanks for the heads up. I didn’t feel I had a shot at the MTB but I think a Globe would be very nice (and fun) to ride!

Good comments DL Byron.  The irony of that magazine quote is that online advertising is actually measurable as opposed to magazine ads…of course the suits at the agencies still don’t understand the interwebs…

correct they don’t have: “newstand views” or pick up and abandon rates.

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