Bottle cap, billboard, big fonts, and red – Globe is making a statement with the brand: “inspire everyone to a cycling lifestyle.” Also, a particular attention to detail, serious about the product, and bringing something to market they believe in. This isn’t some diluted idea and they did it in less than a year.
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This is what they’re copying:
http://citynoise.org/article/5712
Are you guys gonna do a Mobile Social while in the 612?
Correct—not copying specifically, but an icon from a bike town.
Oh, please. Of course that’s copying. I mean I’m fine with fair use, but that’s copying.
The logo Byron posted btw, isn’t their official logo, it was just a t-shirt they did, so let’s go with an *homage*.
They launched in Minneapolis . . . so they placed their name on an icon of the town. See their [logotype here](http://globebikes.com/).