Amp Energy Event

We wouldn’t expect much to blog about during the Super Bowl, but the Amp Human Energy spot got our attention. Like the human-powered, Mion booth we covered earlier, but on a much larger scale, Amp Energy is uploading 30 minutes of power for the Fox Pre-Game show.

humanEnergy.gif

I’m thinking that spin classes across the country could get plugged in and offset some carbon or just recharge cell phones. Joking aside, the Amp Energy site has all the background videos and more. There’s a drill sergeant yelling at the cyclist to pedal harder and a Monkey game.

There probably hasn’t been stronger evidence that cycling is ubiquitous in pop culture (like the cycling mom Volvo commercial) than a monkey-pedaling game. Well, ok, a DKNY Neon Orange Bike is pretty good as well.



DKNY Neon Orange Bikes

In time for Fashion Week in NYC are these DKNY Neon Orange Bikes … noted on

* Women’s Wear Daily
* Portfolio
* The Moment

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The Neon Orange bikes are part of DKNY’s efforts to support cyclists and include a custom folding bike sweepstakes.

Photo posted to Flickr by SINCEAGAIN.



The Crossbreed: A folding wheel

A reader tipped me to the Crossbeed, a folding bicycle wheel. As our readers know, I’ve traveled extensively with both little-wheel folding bikes and regular-wheeled, S&S-coupled road bikes. There’s also MTB folders, but we’ve yet to try those (we really need to add a MTB blogger). In all those travel miles, I’ve never really thought of a need to fold a wheel; I’ve wished for a carbon-folding bike, just to get the weight down, wished that Brompton was slightly less industrial-age influenced, and that Dahon made a better travel case. But the Crossbreed is certainly interesting and innovative, check the video

Also posted on

Not at the level of difficulty required to reinvent the wheel, but a recent innovation that has made my travel by bike easier, is the Keyhole Bottle Cage available from SBS and at your local Independent Bike Dealer

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3 turns of an allen wrench, and boom, it’s on/off. Small innovations like that really add up when traveling. The SRAM power link is a thing of beauty as well.

Now, I really wish that mini-pumps actually pumped air. Someone should invent that.



Cycling in Sonoma

From the Telegraph is a guide to the 50 great things to do in the USA. Cycling in Sonoma is ranked 39th; now we’d rank that much higher than say, visiting Dollywood, but still that’s good to see cycling make it in. We’ve ridden in Sonoma, back in the pre-hugger days, and the riding is great.

It also made me wonder what our readers thought were the best places to ride?

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Lapierre is bringing it to the States

Lapierre.jpg Lapierre, Mr. Giles LaPierre that is, was in town last week showing off their latest bikes. Great bikes, but if you live in the states you may not be familiar with the name. Lapierre is based in France, and has been in business for 60 years and 3 generations of Lapierres. They provide the rides for the Française des Jeux cycling team, and are also a leading manufacturer of mountain bikes. Already a major brand in Europe, they’ve decided to raise the level of their game in the US.

Gaston Lapierre, Giles’s grand father, started the business right after world war II, in 1946. The family’s been involved in the business since then, although the company was bought by the Accell Group almost 15 years ago. Since then, and starting in earnest just a few years ago, Lapierre’s been making the transition from a family run, continental business to a full fledged international corporation. Change like this is never easy but it looks like the company’s come through with flying colors.

Business wise, Lapierre caught the mountain biking wave in a big way back in the middle 90s, and is one of the leading manufacturers of mountain bikes in Europe. Since then they’ve been branching out, into road racing, sponsoring the Française des Jeux (French national lottery) cycling team.

The company has had some success in Europe but realized they were spending a lot of time competing with US based companies on their own turf. A couple of years ago Lapierre decided to take it to the home town (or at least home country) of brands like Specialized and Trek. When Accell acquired Seattle Bike Supply a few years ago the opportunity presented itself and Lapierre grabbed hold.

Meeting Mr. Lapierre was great, he was very enthused about his bikes and his company of course, but also genuinely friendly. I don’t doubt he was here on business but he was obviously enthused for a weekend trip up to Snoqualmie. I wouldn’t be surprised to find out he’s a Snowhugger.

Lapierre’s focus in the US is bringing their particular brand of high end, high tech road and mountain bikes to our market at a good price point (See Mark’s write up for details on the line up). When I asked Giles what his expectations of the US market are he said they’re looking for organic growth here in the states. Sponsoring the French national lottery team, Française des Jeux, won’t hurt. Neither will there extensive experience in the mountain biking market. Based on what we saw at last week I doubt they’ll have any trouble at all making their goals.



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