Those looking for new bar tape, may consider this option from Liz Hatch (seen in Maxim and Bicycling).
Uploaded by fairyonabike | more from the Bike Hugger Photostream.
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if you scan through those photos, there some phenomenal images promoting helmet use.
I think that’s better than Limar’s helmet campaign and is in Maxim.
Fizik tape, like Liz uses, is great.. but a little thin for some people. Put a layer of plain cotton/cloth tape under it, and it’s perfect.