At the U.S. Pro Cycling Challenge in Colorado race fans can experience a new VR film using Samsung Gear VR at the Lexus Finish Festivals. The film, Lexus Elevate, is an immersive 360-degree film experience and tells the story of why pro cyclist Christian Vande Velde loves the sport. How he’s riding now with no agenda whatsoever and for Lexus, about those who spend their lives on the road.
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