Bike Hugger + SxSW = Magical!


The voice said to me Mark, explain what Bike Hugger at SxSW is like.

Well, I’ll tell ya’. We swoop into town in a cloud of dust and tortilla chip crumbs, spreading good will and nacho stains like cycling fairies… in the magical sense, not the alternative lifestyles sense…not that there’s anything wrong with that. First we check into our swanky digs, and then we spread out to find our cycling brethren and their rides…the cool and carbon…the chill and custom…the wild and Frankenbikin’. We will immerse ourselves in Austin’s bicycle atmosphere…and then we inhale. Next we gather unto us all the fellow cycle-friendly travelers, music and film festivalers, the creative professionalers. We will use all available means to announce our presence such as smoke signals, cans-on-string, bird calls, and possibly even emails and twitter (but absolutely no drum circles).

For we will meet together en masse and take a joyride. Local agents of cycling shall guide the way as we cruise along and see what sights Austin has to offer. Doubtless, we will need to stop at watering hole, or to be more precise, a beering hole, to refuel and kick it hugga-style. Then we go to some arranged place where there’s a catered BBQ and more refreshements. There will be even more people than just the riders, and just about everyone gets some schwag.

If it goes down like last year, I will spend most of the event greeting people and handing out goodies until I am hoarse, and then I’ll slam a brew before I m.c. the raffle for the really cool shit. Byron and the other Hugga missionaries will be mixing it up in the crowd. There will be good cheer for all, and it will be magical.



Sounds magical.

I hope there’s a kick ass moment like this one:

Mobile Social Vegas

Looking forward to your arrival. We’ll keep a Brooks saddle warm for you.

A fav moment from SXSW last year was the Taco run after the BBQ. I was being the belle of the ball and forgot to eat and by the time I asked it was too late. So we asked [some locals]( where to eat and we rode through the campus, on some roads, and arrived at a taco shack. Later, they escorted us back.

Is there a specific date during SXSW that the social will occur? Trying to plan travel and make sure Breezer Bikes are represented in TX.


See these related posts

* [Mobile Social SXSW Microblog](
* [43% More Bike Culture](
* [Mobile Social Tag](

If Breezer is planning on attending and cool, please [contact us]( so we can get you set up.

I’m coming out from London, UK to SXSW Interactive 09 and planning to stay afterwards for 10 days for my annual pre-season training camp. I usually visit Majorca (Spain) each year, but with SXSW Austin seems seems the obvious place to train plus I’ve never been States-side before.

Anyone keen to hook up or come training/show me some routes at the end of March?

Ride safe.


Just to dovetail this post with the next… I got my Ibex beanie at this year’s SxSW Hugga party.  I’ve gotten a lot of schwag, but that was one of the best bags ever.


Excellent. Our longtime readers know that whole idea for Bike Hugger came from a ride I did in the Austin Hill Country—known as [Byron’s Little Lamb](, here it is. There’s a vibrant local racing and touring scene in Austin and I’d recommend connecting with them. See [the links]( here. You’re welcome to ride with us on Sunday as well. There’s usually races the weekend of SXSW and we’re planning now to race in them or at least be involved.

@DL Byron,

Sounds awesome - will check it out. Thanks for the contact - might even hook up? (I’ll be asking every biker I see when there ;-))



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