Trek launches the 2008 Madones with a brochure site and lots of new technology, including a oversized 90mm wide bottom bracket shell, no headsets, seatmast, new carbon designations, and a fuselage approach. Responding to their competitors, like Specialized, Trek is coming out firing with a “we invented carbon bikes” approach and a frame that’s a half-pound lighter
By de-emphasizing specific materials and instead focusing the discussion on our OCLV Carbon process “ a process we invented 16 years ago and have been refining ever since - Trek can leverage our manufacturing, engineering, and design expertise to underscore the unique nature of our carbon fiber frames: a difference we’re confident makes for the best carbon fiber frames on the planet.
Just last month, I glowingly reviewed the Specialized Tarmac SL, another bike emphasizing technology. I’ve ridden Madones for years, reviewed them positively, and they’re great, solid, racing bikes, but have relied on 16-year old tube and lug technology.
Looks like Trek is changing the game again. More reactions
- Bicycle Design
- Trek’s blog emphasizing Lance’s appearance, the new bikes are still made in Wisconsin, and more.
- Flickr Photos
Cyclingnews rides the Madone 5.2.
Zinn reviews Trek’s technology, including the “very unique 90mm bottom bracket shell” that has no cups or machining.
Cyclingnews features Levi Leipheimer’s Discovery Channel Trek Madone
See King’s response to integrated headset from way back in 02.