27.5/29+: What is it Good For?

trek

Trek Farley accept 27.5+, if you’re into that

I wasn’t at Sea Otter this year, but heard that the emergence of 27.5+ and 29+ wheels and tires was the talked. I asked our magazine contributor Nathan Wright for his take and he said told me this drinking a few beers

As with fat bikes, the industry is attempting to create a new niche to sell a few more units. This is due to a lack of sustained industry growth. Basically, fat bikes, and 27.5 didn’t yield the financial returns companies where looking for so they combined them hoping to produce the magic formula for profits. They failed. In reality the 27.5+ and 29+ is the industry finally admitting the failure of fat bikes for the masses without saying it. The marketing teams have been up late trying to make a bad idea seem less terrible. If they couldn’t sell a fat bike, the next best thing is to sell a chubby bike. Going forward 27.5+ and 20+ will be known as muffin top tires.

The guys at Bike produced a nice video about the new 27.5+ and 29+ wheels and tires. They asked the question of whether or not the new sizes were simply a scam to sell more product. While the guys at Bike left it open to viewer to decide for themselves, ultimately the bottom line will be the final judge. It is unlikely either 27.5+ or 29+ will be around for more than a few seasons. As with fat bikes, it will be hard to convince people to buy a heavier, slower machine with a limited performance range. It is worth noting that both Alex Cogger from Rocky Mountain and John Riley from Trek both compared their bikes to the revolutionary iPhone. Could it be 27.5+ and 29+ will change the world? Or has the industry doubled down on Apple Maps and is lost? Maybe they where simply all in the same marketing meeting.

My response was

My latest demo is a 29r drop-bar adventure bike with barcons. In overly segmented times like these, when I hear complaints, I say. “You know there just happens to be a custom builder than can make whatever you want.” Can’t decide? Have a monster cross, camping wonder made that’ll run whatever wheels you want. Let the marketers fall on their own swords and ignore the trends that are confusing.



Sun Over The Ship Canal

Sun

Photo: Ben Moses


The sun is out in Seattle and so are the cyclists…just a few pedal strokes south of this location is where I took the City with No Children in it photo during the winter. When it seemed no one was out riding but me. Thanks for the company.



Unboxing Rapha

Rapha unboxing 1

Packing slip inside a card like a wedding invitation

This box and the package Rapha sent probably best explains who they are, how they’ve come into their own, and best understand their market. As the quote says

Cycling to me is not just about the numbers, it’s about the style. – Peter Kennaugh, Team Sky

The last time I unboxed a product packaged this, it was a MacBook Air and after that, an iPad. It’s about the details, back story, and being engrossed and living that style – paying for it too. I’ve not see equally technical and high-quality product or kit from another brand ship like that.

Rapha box 2

Bidons inside corrugated wrapping like they were fine glassware

pull strip

Tear strip with a motivational phrase, indicating Rapha’s prepared.

The kit in the box is from their Pro Team Lightweight line, in the Data Print. Read the details on their site. When it warms up a bit more here in Seattle, I’ll wear it on a ride, appreciating the art and science.

And style.

For Spring/Summer 2015 the Pro Team collection features the Data Print, a unique collaboration that creates a little art from science. Taking ride data from an individual racer’s entire grand tour, a dynamic graphic was generated and applied as a repeat pattern. This data-driven pattern charts performance levels for each stage of one rider’s grand tour, with the resulting chevrons mapping distance, elevation gain and TSS levels.

Rapha Racewear Innovation: Pro Team Data Window Installation from RAPHA on Vimeo.

Read more about Rapha in Issue 00 of our Magazine, From Lance to Rapha, Cycling Moves to the People.



Scwhinn Varsity

fff

$60.00 Scwhinn Varsity from the 70s, couple hundred on saddle, and grips. Optional rubber duck. Priceless.



How Lance Armstrong Ruined Everything


Impossibly fast up far-away French hills and there’s not enough miracle believing!

Humor from Phlaimeaux



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