Sage Lucky Envelope Cyclocross Team

CX

Sage Titanium, CX

Today the Sage/Lucky Envelope Brewing cyclocross team was announced for the 2015/16 season. As you can see on the back of the jersey, Bike Hugger is involved as a media partner. The Sage/Lucky team will focus on strong race results in the Pacific Northwest, Single Speed Worlds, and Nationals, but more importantly connecting with, and contributing to the cycling community. “Sage is extremely proud and excited to partner with Lucky Envelope Brewing,” said Sage Cycles owner David Rosen. “Sage has been a feature on the Portland cross scene for the past couple of seasons, and by partnering with Lucky Envelope Brewing we are able to expand our racing schedule throughout the Northwest. Lucky Envelope Brewing is a true supporter of cycling and an ideal partner.”

“After meeting with Sage and hearing about the vision for their quality-crafted cycles, we saw many similarities with our business goals here at Lucky Envelope Brewing,” said Raymond Kwan of Lucky Envelope Brewing. “Our decision was largely driven by Sage’s desire to build a relationship between their brand and the CX community, both on and off the course.

beer

Pint of Lucky Envelope Beer

That meeting took place at Lucky Envelope’s brewery in the Ballard neighborhood of Seattle, WA. As Raymond told me, “Cyclists are a major part of our customer base and of interest to our staff, so this sponsorship extends the Lucky Envelope family beyond the tasting room and into the growing cycling community in the Pacific Northwest.

tasting room

The tasting room

Sage and Lucky are excited about the new team and so am I with the rest of the story to follow. It’ll start at CrossVegas later this month with events at Lucky’s tasting room to follow; and, of course, at the races too.



A Line on a Cross Bike

Well that reminds me, it wasn’t quite A Line at Whistler, but did ride a Scott CX bike at Park City

and it was as much fun as the video above. Best part too, watch how he slides off the bike when the front tire loses traction.



Bike Share Boom

aaga

From that time we rode Velibs in Paris

Ever since Velib, Barclays, bCycle, CitiBike and the like, we’ve noticed the bike share boom too. And while I believe that capital would be better spent on infrastructure, instead of sharing schemes, the numbers are impressive. City Lab breaks them down in a visual story that started with free bikes in Amsterdam…

Does it feel like suddenly, bike-share programs are everywhere? The seemingly simple concept has indeed swept across the globe in a matter of just a few years. This is the story of just how quickly a great idea can spread when combined with the right technology—and a few fateful bumps along the way.

Seattle’s bike share kicked off last year, and is also reporting success with a major corporate partner, Alaska Airlines.



Yellow Pool Noodles

Damn it! If the timing had been better, would’ve ran quotes from this Reddit thread in Issue 27 The Tour. The original poster asked

You can add one rule to the Tour de France to make it more entertaining. What is it?

And the best commentis? This one…

One cyclist out of every team gets a pool noodle, which he may use to sabotage the competition in any way he sees fit. Think about how awesome it would be to see a bunch of grown men with their serious game faces on, participating in one of the most grueling tests of endurance and fortitude in all of sports, but also a few assholes mixed in just beating the shit out of people with pool noodles.

 word

In this artistic rendering of the Tour Pool Noodles, the eventual winner Froome is also seen wearing the Pool Noodle Marie Antoinette Wig on the podium!

Joking aside, Issue 27 is our take on the Tour and is available on iTunes and the Web.



SRAM Red eTap Tested Extensively


Based on our (apparently unlucky) experience with di2, we’re concerned about reliability of electronic shifting. On a ride at Eurobike, GCN get’s the quotes from Scott McLaughlin, SRAM’s Global Director of Drivetrain Development, that we’ve been wondering about. Highlights include an enormous about of field testing and laboratory testing for 5 over years; including, at least 100 systems out on the road.

We’ll ride SRAM Red eTap in a couple weeks in Vegas during Interbike.



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