Mobile Socials

Mobile Social SXSW 12 Saturday with Google Maps

  • Event: SXSW 2012
  • When: March 10, 2012, 4-8PM
  • Where: Austin, Texas
  • Who: SXSW Attendees, Austin Locals, cyclists
  • RSVP now at Facebook | G+

It’s double the MoSo this year. We’re social riding twice. This is the first one with Google Maps. The second is on Sunday and that’s around town with Social Cycling ATX and Tern.


Meet at the Google Map House, in the Google Village.

Recent news and updates about Mobile Social SXSW 12 Saturday with Google Maps

A Cyclists Guide to SXSW

I’ll arrive at SXSW for the Mobile Socials, Built, and a talk about making stuff on Saturday. Also to see friends, party, and congratulate Zeldman on his “hall-of-fame” status. This month we launched our new Velocity collection and once back in town, will settle into the Spring, Summer, and then Cross season with the D-Plus. In Austin, I’ll have a new project bike with me and maybe some Italian steel too.

Gowalla and Bikehugger Mobile Social Bike Ride - SXSW 2010 Festival - Austin, TX

Photo by KK+

Bike Hugger’s more than 5-year history is intertwined with our friends in Austin. It’s there that I came up with the idea for a blog about bike culture, riding socially at tech events, and launched Built.

In recent messages, I’ve been asked

Where can we find bikes?


Do we need a badge for that?

This year it’s easier than ever to get a bike with SXCycles, a free bike share program. Reserve one from Velolet now. Also check the local shops in town for rentals, craigslist, and thrift stores.

Austin is a total bike town and that’s another reason we visit every year. Also, even for the casual cyclist, here’s a tip: downtown Austin is about to get gridlocked and the smart attendee zips around on a bike.

To the badge questions, the free Bike Share requires a badge, but the Mobile Socials do not. You do need a wristband to get into the Google Village for the start and end of the ride on Saturday. The ride on Saturday requires no badge or wristbands.

Note: riding with us is not required either, you’re welcome to just show up for the party.

Mobile Social SXSW 12 RSVP

doc icon Don’t like all those spammy calendar web apps. So, in addition to Facebook, we just made a simple form and calendar where you can RSVP to our Mobile Socials. Also add yourself to the volunteer list.


We’ve got a scheme for the MoSos on Schemer – here’s an invite to join me there. Schemer is Google’s new tool for finding fun things to do and the Mobile Socials are fun. We’ll publish a Google Map of the routes later this week.



Free Beer and Bikes at SXSW 12

Free Beer and Bikes is a headline that’s as fun to write, as riding with our friends in Austin.

We’re back this year with two Mobile Socials, beer, BBQ, and a just announced free bike share. You can check Tern Bicycles in/out for your daily use and to ride with us.


RSVP for the ride(s) on Facebook and Schemer.

  • Saturday, March 10, 2012 at 5:00pm – first ride with Tweet House and Mellow Johnnys.
  • Sunday, March 11, 2012 at 5:00pm – second ride with Social Cycling ATX and Tern.

Meet at the usual spot, Brush Square Park and we’ll announce the route details the week of. Reserve your bike with Velolet.

But Wait There’s More

built_logo.gif You know we always go big with the bikes @sxsw and this year, besides all I mentioned above, we’re on stage with Built on Tuesday, March 13th, 2012, 12:00 PM

This attendee favorite delivers ten 5-minute presentations by diverse speakers on rapid fire topics surrounding the idea of re-purposing: taking the ordinary and creating the extraordinary.

Badge Holders and Locals

Our rides are always open to everyone. On Saturday, admittance to the BBQ at Mellow Johnnys is for SXSW badge holders and we’ll have wristbands for the locals and cyclists without badges (in limited numbers). On Sunday, no badges are needed for anything. Just ride and then get a cup for the keg.

The bike share does require badges. The program is designated for SXSW attendees.


Our bike cup is filled to the brim with support from

and is produced by Textura Design, Inc.

Mobile Social SXSW 12

They had big fun at +Bike Hugger’s Mobile Social SXSW last year

A Mobile Social at SXSW this year? Mos def, yes, yes y’all and we’re riding twice.

map image The first one is with Google Maps. The second is on Sunday and that’s around town with Social Cycling ATX and Tern Bicycles.

Please RSVP on Facebook, Schemer, or direct with us so we can get a count for beer and food.

tern logo

Tern provided the bikes for the SXCycles and supports our rides.

Saturday Details

It’s double the MoSo this year. We’re social riding twice. This is the first one with Google Maps. The second is on Sunday and that’s around town with Social Cycling ATX and Tern.

Where: ​SXSW Google Map House, Google Village, Austin, TX
Category: Social Ride
This is a free event.

Saturday Itinerary

  • 4:00 - 5:00 PM – meet up at Bar 96 with Google at their Map House for Swag + Fun
  • 5:00 - 6:00 – ride with Social Cycling ATX at Festival Beach
  • 6:30 – 10:00 – arrive back at the Google Map House

Sunday Details

It’s double the MoSo this year. We’re social riding twice. This is the second ride with Social Cycling ATX and Tern. The first one is on Saturday.

Where: ​SXSW Club Deville, 900 Red River, Austin, TX
Category: Social Ride
This is a free event.

Sunday Itinerary

  • 5:00 - 6:00 PM – meet at Club Deville for cheap beer and a Marching Band
  • 6:30 - 8:00 – ride with Social Cycling ATX and Tern
  • 8:00 - 10:00 – arrive at The Frontier for free beer and food with the Grill Girls.


0 Add the Mobile Socials and Built to your calender.


SXcycles is a complimentary bike share program for Platinum, Gold, Interactive and Film registrants. Tern is providing their “Link D8” bicycles for daily use. Registrants can pick up a bike with helmet, locks and BioLogic lights and Commute Bag (so long as supplies last), Find the SXCycles tent at 513 East Cesar Chavez Street, directly across from the Austin Convention Center. Reserve your bike online with Velolet.

Badges and Wristbands

Saturday’s ride and after party at the Google Map House inside the Google Village are for SXSW Badge holders. Bike Hugger will have free wristbands for ride attendees that aren’t badged. The wristbands get you into the venues and parties. We’ll also put volunteers on the VIP list. Sunday’s ride requires no badges or wristbands. Just you and a bike.

About Us

We represent the intersection of bikes, technology and culture at SXSW. Join us for our annual social ride(s) with SXSW attendees and Social Cycling ATX. We’ll ride, blog, party.


Our sponsors make these events possible and include Tern, Biologic, Ibex Wool, Kickstand, Clip-n-Seal. The Mobile Socials are produced by Textura Design.

mobile_social_girl.jpgMobile Socials are in the space where the bike and tech meet.

Ride with us in Vegas this Summer

Check out our upcoming events below. Posts and photos from past ones too.

Bike Hugger is bike culture blogged. Our events are for like-minded cycling fans of all types to get together and talk about bikes and tech. Read more about Mobile Socials and become a Sponsor.

About Bike Hugger