SRAM has got the Force

2

by Byron on Jul 07, 2007 at 9:20 AM

Considering I’m going to watch ads on the Tour de France thousands of times, over the next 3 weeks, the first run is always important to figure out what I don’t mind, totally dig, and despise. Like say, those Flomax ads or, from way back, the extreme mountain biking ad which featured someone running into a tree …

Today, the SRAM Force ads rock and I’m seeing their gruppo show up in the peloton. At the Tour, they’re blogging away.

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Comments: 2

Matt M
July 17, 2007 · 5:34 AM

Is the Michelob ad on YouTube or anywhere? I wasn’t able to find it when I looked for it (not having seen it before). The SRAM video gave me chills, so cool. I wish they would take me with them when they go from Chicago to France

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DL Byron
July 17, 2007 · 5:39 AM

I haven’t seen it and I could watch that Michelob ad all day as a loop in the background. It’s really well done and I’m guessing that the production company employs cyclists. Check [our post about SRAM](http://bikehugger.com/2007/07/the_frog_podiums_at_le_tour.htm) on the podium. Those guys rule.

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