SRAM has got the Force


by Byron on Jul 07, 2007 at 9:20 AM

Considering I’m going to watch ads on the Tour de France thousands of times, over the next 3 weeks, the first run is always important to figure out what I don’t mind, totally dig, and despise. Like say, those Flomax ads or, from way back, the extreme mountain biking ad which featured someone running into a tree …

Today, the SRAM Force ads rock and I’m seeing their gruppo show up in the peloton. At the Tour, they’re blogging away.


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Is the Michelob ad on YouTube or anywhere? I wasn’t able to find it when I looked for it (not having seen it before). The SRAM video gave me chills, so cool. I wish they would take me with them when they go from Chicago to France

I haven’t seen it and I could watch that Michelob ad all day as a loop in the background. It’s really well done and I’m guessing that the production company employs cyclists. Check [our post about SRAM]( on the podium. Those guys rule.