S-Works McLaren Tarmac: $20K with Helmet and Shoes1
by Byron on Jul 02, 2014 at 8:44 AM
The first sign the Tour was about to start was when I saw an old roadie in Mapei-Clas kit on the bike path and then the Wilier was released, a 10.2 lb production Trek, and now this S-Works McLaren Tarmac. When we were at the Tarmac launch a month ago, what Spesh learned from McLaren was present. I discuss how they rely on the data now in my new Tarmac review published in Issue 12 of our magazine.
When I asked if a McLaren Tarmac edition was planned, Reikert quickly flipped on the Rancilio espresso machine, poured an obsessively-perfect cup, and changed the subject to the day’s ride. “Fair enough,” I thought, and thanks for the coffee!
It’s been 2 seasons since the Venge (that I rode too) and now the S-Works McLaren Tarmac is launched. So Spesh has taken the new Tarmac and tricked it out even further, including a build kit, helmet, and shoes.
More than just strictly a frame and fork, the S-Works McLaren Tarmac is a complete collection of cohesive parts and equipment that add up to one incredibly unique, and exclusive performance package. Every single Specialized piece of equipment on the bike has been designed specifically for this project and was engineered for complete performance. Included with the bike is a Body Geometry Fit consultation to ensure the proper sized frame is selected. In addition to frame size, a range of component sizes are selected to best fit the customer including handlebar and saddle width, stem length and crank size. Exclusive to the S-Works McLaren Tarmac is a custom sized pair of S-Works Road Shoes as well as a S-Works Prevail helmet, both color matched to the bike.
with EE brakes
For $20K, you get custom EE brakes too.
The S-Works McLaren Tarmac maintains all of the outstanding performance characteristics of the standard S-Works Tarmac via Rider-First Engineered design while reducing the weight of the overall frame and fork by between 9%-11% depending on frame size. Thanks to a proprietary carbon layup process developed exclusively with McLaren, the weight savings come at zero cost to the overall performance of the bike itself – not often an easy task to accomplish.
Like the Emonda announced yesterday, Spesh is marketing a complete system (bike and build kit) and both bikes get closer to what I called for in a Medium post after the Hydro recall. If they thought they could make money at it, I’d expect both manufactures would make a drivetrain too. Price a super bike at 30K and why not? Also offer VIP concierge, roadside service, so the owners are immersed in a complete experience and not pulling a chain back on a ring or fixing a flat.