Giro Road Apparel


by Byron on Dec 13, 2012 at 5:54 PM

no lycra for this bro

No Lycra for this Bro

When asked what this line was about, heard back that, “Most cyclists look like dorks that think they can win the Tour. They’d be better served with different apparel. “

Along the coast or an innercity

Along the coast or an innercity

Fair enough and so this is a line for the cyclist that doesn’t want to look like a roadie – shaving their legs is optional. We’ll have a selection of the new Giro Road Apparel in on test next year and also asking, why not embrace roadie culture? If you don’t want to look like one, maybe the sport isn’t for you?

Shorts inside shorts

Shorts inside shorts

More photos in high-rez on Flickr or G+.

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“...why not embrace roadie culture? If you don’t want to look like one, maybe the sport isn’t for you?”

I think that’s a decent response to their ad sloganeering, but in a broader sense it’s a narrow viewpoint. I think a clothing line like this can bridge an important gap for people who want functional riding clothes (fast-drying technical fabrics, pockets in the right places, good ventilation, etc.) but, say, want to be able to go for a morning ride and then meet their non-cyclist friends out in public without having to swing their lycra-clad junk in everyone’s faces while they’re at it. Sure, casual wear that *almost* fits this description exists and can be purchased at any REI, but I think the market segment does exist for something more cycling-specific yet not full lycranaut.

The viewpoint is based on this is GIRO! They’re are road and why would you wear urban clothes for a long road ride? In their video promo for the line, they pull focus on unshaven legs, so I guess this line is for anyone else that wants to ride long road miles, but hide their chamois for fear of being judged, by whom?. To me it’s if you’re going to do it, do it full on and not somewhere in between on the road.

That being said, I travel and ride in plain clothes, go to meetings in manpris and wool tees and agree with what you said. And, as you say, there’s many companies making clothes like this, so I guess it’s more upscale than Novara, Zoic, or Sugoi and in a bike shop. Another commentator noted it’s like Shaun White designed it. Just never subscribed to the delineation of gear per persona. Ride and where whatever you want.

Fair enough. DIfferent strokes, I guess. I am looking forward to your test impressions on function, fit, etc. If it’s quality, I’ll probably invest in a few pieces. I go full lycra for long rides, with zero shame, but also appreciate having a variety of functional options.

I follow what you’re saying and think the launch is a bit confused. Less garish technical kit, sure, but this looks like you’d ride it into work on casual Friday, instead of a century on the weekend.

I expect upscale materials. Their Winter line was outstanding.

Byron and I talk about this topic a lot. I think what he means here is that Giro isn’t positioning this as their commuter/casual/urban line, but their road line. And by doing so they’re sort of doing this product a disservice. It seems like it’s going to be very comfortable, and a nice fit for the majority of cyclists that go out on a club ride instead of a race.

But their message is a bit confused because they’ve got products like this

which is a pair of shorts with a zipper, gussets and an iphone pocket. I don’t care how casual roadies are, this is a line of urban clothes, not road clothes.

In other words, what Byron is saying is that they’re producing “urban” or “commuter” clothes but then saying that the roadie has evolved. No, he hasn’t. (I say he because Giro offers no women’s road gear.) The roadie wants more comfortable gear for sure, but shorts with an iphone pocket and seems are not road gear.

It DOES look like a really comfortable line though.