Bike Hugger Mobile Social presented by New Belgium Brewing and Tern Bicycles
by Byron on Sep 06, 2014 at 10:50 AM
Photo: betterlyphotography of a custom, Xtracycle keg bike
For the first few years, the Mobile Social was word-of-mouthed only and with zero advertising or marketing – it was like the smoke monster, just sort of happened. Then went away again. Back in 2008 when I was consulting with companies about social and creating interesting content, I wrote…
Announcing the Mobile Social Interbike (and the other ones we do), we get asked, “so what is a mobile social? I don’t get it.: Well neither do we, we’re just making shit up all the time and hoping to get paid!
OK, joking, joking – the Mobile Socials are an intersection of bikes, technology, and culture. We ride, talk bikes, blog, party, and give away product. The event offers no douchebaggery or lameness, but is for like-minded cycling fans of all types to get together and talk about bikes.
Technically, it’s a social media marketing event targeting an enthusiastic niche audience with lifestyle branding, but it’s just not our style to talk big with those sorts of mumbo jumbo words. As Brian Oberkirch describe them, “it’s a coffee klatch on bikes, an excuse to get together” with your buddies and geek out.
And next week we’ll get together again with our bike buddies in Vegas and ride the Strip. For the Bike Hugger Mobile Social presented by New Belgium Brewing and Tern Bicycles, we’ve got more partners involved, activities, and destinations than ever. So we made an itinerary and will have flyers at the show…
- 6:15pm – Registration at the South Convention Center Parking Lot, nearby entrance to Daylight pool club.
- 6:45-7:00pm – Depart
- 7:45-8:00pm – Arrive at The Park on Fremont
- 7:45pm-10pm – NBB Beer Specials and some goodies (Screenprinting) at The Park and Atomic Liquors (Knog Photo Booth and NBB Hat Press). Watch the Crit.
- 10pm – Tern bikes get packed/loaded out
RSVP on Facebook – to get drink tokens…
Special thanks to New Belgium Brewing and Tern Bicycles. Knog, Pure Fix Cycles, Revolights, Green Guru, and you! Also Rapha for the fashion.
Motor Doping and Chinese Democracy
by Byron on Sep 05, 2014 at 1:45 PM
Try it yourself…
Possibly because we ran a ‘shopped photo with Mini Lance pushing Ryder’s bike and insist that “motor doping” is as real as that album Axl Rose keeps promising; whatever it was, insiders were texting me their frustrations yesterday….
Here’s the most relevant comment…
Lay your bike on the ground on a hill. You’ll notice that the bike will spin to orient itself so that the pedal touching the ground (one of only 2 touch points. The other is the handlebar) will cause the bike to rotate so that the pedal is oriented as high as it can go in the crank rotation.
And geez, this just might cause the wheel to spin as the pedal is rotating the bike into its favored orientation.
BREAKING: Ryder Motor Doping
by Byron on Sep 04, 2014 at 10:13 AM
Video footage reveals ringleader of motor-doping conspiracy
We spent the morning Zaprudering the Ryder motor video and in one of the frames, spotted this! Mini Lance is the Motor Doper.
Currently following the money to e-bike sources deep within the industry.
Revealing report scheduled for release during Interbike.
Zoomed in even closer, you can see the little hand on the top tube of Ryder’S bike pushing it.
But seriously folks, shaking my head at how fans and fellow media who are over doping as tired topic, but think there’s motor doping. Road.cc breaks it down.
Re: Disc Brakes this Season
by Byron on Sep 03, 2014 at 1:58 PM
Stops great, sometimes loudly
Didn’t get it on video, but the first time disc rotors got wet this season and screeched like a melting witch in the Wizard of Oz with me cursing just as loudly, it was admittedly comical and embarrassing.
People are just walking their dogs in a park and enjoying the peace and quiet nature has to offer in a busy city. Then this jackass (me) is hard braking and coasting and braking again across a grassy field. Also complaining while trying to dry the rotors off.
Once glared at with dogs on taut leashes, I sheepishly coasted away on my Cross bike.
Next week I’ll race CrossVegas, an event that I consider the best in the bike business and one that starts like a Road Warrior chase scene. Where you end up after turn one, is like betting on a roulette wheel…everything is spinning, then slows down, and stops for a bit, until turning again. You hope good luck and faith will pay off, and keep the rubber side down. Oh and also hope your disc brakes don’t screech like feedback on a PA, interrupting an Elvis impersonator singing Viva Las Vegas.
Read an interview with Brook Watts, the promoter of CrossVegas, in our Magazine this month.
Elliott Bay Bicycles Closing After 31 years
by Byron on Sep 02, 2014 at 12:27 PM
Designed by Mark and Bill D, welded by Max
It’s the end of an era for Bike Hugger too. Many of the stories written, opinions shared, and “in the shop” posts were from Elliott Bay Bicycles. They were based on the Davidson Bicycles we had built, then rode, and raced (6 and counting for me and @mzsitka, many more for Mark). Without running the content through text filters, I’m guessing 40 to 60% or more of the posts are based on and from EBB.
The shop is where Mark Villegas and I met. First for mechanical help and then later we conspired to blog about bikes. The downtown-Seattle shop is closing at the end of the month and the clearance sale starts tomorrow.
I wish Bob the best miles and restorations in his retirement and we’ll continue to support Bill in his new location, making bikes, and telling stories about them in Bike Hugger channels.
The last time Bill and I chatted, I learned about the first tubulars in America, before Sinyard was selling them out of a VW bus. Also, how he hoped to make something that lasted much longer than the shelf life of Taiwan carbon. I paraphrased Bill in a recent Element.ly story
In contrast, I figured the carbon CruX I was on had a 3-year lifespan. It’a an amazing bike, but it’s newness was going to quickly fall out of fashion like a typecast starlet with no new parts to play.
Today we talked on the phone and he told me he wanted to maximize his bicycle-making happiness by focusing on building the bikes in a new location. Seattleites will remember Il Vecchio Bicycles (a boutique-style shop) and that’s his new business model.
Of all the stories Bill has told me (his knowledge is infused in our content for a decade), this new adventure is probably the best one. He still rides up to 3 hours too. We met up in Kent a few weeks back.
A retrospective perhaps will get written over the next few weeks – the party stories at least.
Mark V trying to remember where the keg cups are at our 2010 holiday party
I have to ask Mark and then figure out where to start? Is it the Modal, D-Plus, Hotspur or one of Mark’s bikes?
Maybe focus on a bike built up in Bill’s new location….
Mark V, Di2, and Rebecca’s Private Idaho
by Mark V on Sep 01, 2014 at 6:57 PM
The second edition of Rebecca Rusch’s Private Idaho 100-mile gravel grinder began on a crisp 40 degree morning at the very end of August. Normally I despise the cold, but on this day the slight gnawing from the cold gave me a little confidence…confidence that my electronic shifting system might work when I needed it most. Unfortunately, confidence based on fact and that which is based on superstition can be easily confused.
Though I recently designed a gravel grinder/CX frame that Davidson Bicycles fabricated out of titanium, I chose to take advantage of Specialized’s “‘Test the Best” program to demo one of their premium production bikes. Though I have been assembling custom Davidsons with Di2, I have relatively little riding time on it. This is partially because I usually can only fit the smallest size frames, but Specialized brought two Crux with Di2/hydraulic disc in the 46cm size. How could I resist? ….especially since I could avoid the hassle of airline travel with my (non-S&S) gravel bike.
Unfortunately, my red Crux had some sort of digital gremlin in the left lever. I didn’t notice the problem when I first picked up the bike on Friday because I arrived just at the end of the pick-up session and needed to find my room for the night (which is kinda a funny story on its own). The left shifter had seemingly no effect on the front derailleur. When I went back the next day’s pick up session, Dane the mechanic and I couldn’t find anything definitively wrong with the system, but now the front derailleur seemed to shift if I spastically pushed the buttons again and again. I began to wonder if there was some sort of sequence that I had inadvertently discovered…something like a video game special move involving button combinations and rhythms. Curses! If only had spent more of my youth playing Street Fighter for Nintendo!
With Shimano’s diagnostic tool, all the shifters and derailleurs were showing with no problems, but even after we updated the firmware (which is roughly equivalent to rebooting your PC), there was no change. So I figured I’d chance it, thinking that I’d really only need to shift the front a few times if I was lucky. We had already tried all reasonable fixes; if this were a shop situation, there would be nothing left but sending the derailleur and/or lever back to Shimano, but I wanted to do the grinder on Sunday morning. That night as I rode about town searching for my pre-race Chinese dinner, the front shifter became inexplicably obedient. I could only guess that it was temperature related, as the night in Sun Valley was nippy. Perhaps the Private Idaho grinder would be cold enough that I could have faith in my front derailleur…
In the end, the front derailleur locked out in the big ring, but I had a pedal/cleat failure that had already convinced me to abandon the full 100mile route in favour of the 50mile version.
Under the Bridge Sometime
by Byron on Sep 01, 2014 at 10:20 AM
Spokane street, heading to West Seattle
Monkey light lit up Spokane Street, under the West Seattle Bridge. Hadn’t notice the scene pop like that before and ridden there hundreds of times…got the shot with the Sony A7R.
We’re off today and hope you’re enjoying the holiday as well. Get a good ride in.
Mark Finds His Idaho with Broken Cleats and Di2
by Byron on Aug 31, 2014 at 11:45 AM
Pacing and wondering how Mark V was doing at Reba’s ride, my phone buzzed just with these texts…
Apparently some Di2 shifters are temperature sensitive, or at least my front derailer won’t shift in anything over 60deg.
It was fuck all cold, 39deg this morning
Fuck broken cleats and electronic shifting, ol’ Gunsmoke here don’t need carbon fiber neither.
As I learned, you quickly find an Idaho you didn’t know on forest service roads. For me it was a smokey-haze, that had me running like my motor was plate restricted. For Mark, cleats and Di2 failed, and his ride ended early.
This after he got his required Chinese food!
Mark V Chinaloads before a race
Now he’s recuperating somewhere with a story to follow…
by Byron on Aug 30, 2014 at 11:13 AM
Hutchison Mamba being stretched
Spent a rainy, holiday weekend morning stretching tubulars. It was like wax on and wax off. First the stretched Hutch tire was moved to a new set of ENVEs we’re demoing, and another tire put on the stretching rim. It’s these routines, that lead to September, when kids go back to school, road season ends, and CX begins.
It’s a return to what we know, which is a return to things we have grown to love and trust.
Mamba on an ENVE rim
Like the barrier drills practiced in a school yard, stretching a tubular is a return to a structure that gives room to practice, and learn and grow.
Back to bike school is the theme of Issue 16 of our magazine and we’re working on that now.
Getting glued next
If Bikes Are Transportation, Protect Us
by Byron on Aug 30, 2014 at 7:19 AM
Ours is a click-based economy, that values the comment and traffic, no matter the content or context. I asked and they responded and hoping other media does too. I was told once by a journalist that there’s not enough staff to moderate, so hey turn the comments off on topics like this…
That active thread isn’t going to save an old-media business model.
This time is for family, friends, and colleagues to grieve over the loss of life on a Seattle street that seemed built by Seattle’s traffic-engineering experiment committee. It ran a bike lane where cars turn left onto i5.
When advocates and lobbyists tell us, “bikes are transportation,” I encourage you like me to ask them to put money where their mouths are, and build infrastructure that’ll better protect vulnerable users.
For more discussion about 2nd avenue, follow SeaBikeBlog and be careful out there. Seattle isn’t the ‘bike town,’ politicians say it is.
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