Eroica CA


by Byron on Feb 16, 2015 at 12:40 PM

Was just talking this weekend about a new ride to do, something unique and different…then today, got the PR that Eroica CA registration is open.

Eroica CA will be held from April 10-12, 2015 in Paso Robles, California. Registration is limited to 1000 riders and a cost of $150 per-entrant. There are three course distances: 123, 65 and 41-miles.

Owned and organized by the founders of Italy’s famous L’Eroica vintage bike ride, participants may only use a bicycle that was built before 1987, with many riders using two-wheelers built prior to World War II.

Part of the proceeds benefiting local non-profit, Hospice of SLO County.

The ride will take place on Sunday, April 12 and the weekend will include a Classic Bicycle Concours in central Paso Robles and will also feature a vintage market, including classic bicycles, parts and other merchandise.

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Issue 21 Seasons


by Byron on Feb 13, 2015 at 12:30 PM

Issue 21

The cover: it’s like you want to be wrapped in it, make a comforter with the pattern.

Issue 21 Seasons is available now on iTunes and the Web with articles about fat bikes, gravel, racing, roadies, and relationships.

And lines from our contributors like these:

…fat bikes are machines that emit joy, both for the rider and everyone that encounters them

I like the intersection of road bikes, unpaved roads and wildly varied terrain

As middle-aged men took to Twitter expressing their rage they did so without looking at the fact that every team invited to the 2015 Tour of California is better on a competitive level than Airgas-Safeway.

Annual subscriptions are $16 or an individual issue for $4. Your money directly supports the authors, photographers, and editors who contribute to Bike Hugger.

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How to Buy/Sell on eBay, Lesson #1


by Mark V on Feb 12, 2015 at 2:08 AM

Lesson #1: Know your product and know your target demographic. Example, this “Bianchi Recumbent Bike” being listed from somewhere in the good ol’ 253 area code. The description says: “This is a vintage bike, what is called a messenger bike, with reverse pedaling.” At first glance, the seller has nailed the description as a laid-back kind of Bianchi bike, and who is more laid-back on a bike than a messenger? Every messenger needs a nimble bike like this when they want to reverse pedal away from a bath with soap. But if you read between the lines, the seller reveals himself to be of the social vangaurd when he equates “messenger” as “vintage”…slyly acknowledging that the messenger scene is so over now that mainstream ‘rents provide a pseudo-messenger bike to their spawn as part of the mandatory community college survival pack. Real MESSENGERS don’t exist anymore, there are only roving gangs of Jimmy John’s delivery riders threatening low-level office drones with ill-timed lane changes and soggy, bland sandwiches.

Notice that no frame size is indicated; this is because the only size that a REAL messenger cares about is a 12oz can versus a 40oz bottle…because the bottle is like way better because it’s twice as big as the can.

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Magazine Bonus: Another Free Issue


by Byron on Feb 11, 2015 at 12:28 PM

Issue 00

Shared yesterday that we created a new Sampler issue from our first 20 issues. It’s bundled as the base issue (free with the download) in our updated-to-iOS 8, iTunes Newsstand app. While the update to the app is being approved by Apple (about two weeks), you can download the previous base issue for free too.

So that’s two free issues for a limited time – after Apple approves our update app, Issue 00 changes from free with our app to the per issue price of $4.00.

To read the free issues, download our app from iTunes, tap “back issues” from the main menu, grab the Sampler issue, and then scroll down to get Issue 00 too.

And I hope you enjoy all that content. Considering subscribing too on iTunes or the Web: annual subscriptions are $16; individual issues are $4.

Here’s what’s in Issue 00….

  • From Lance to Rapha, Cycling Moves to the People — David Schloss
  • Mark V’s Opinion on Carbon Clinchers at Levi’s Gran Fondo — Mark V
  • Garmin Edge 810: GPS Computer Wins Battle-Loses War — David Schloss
  • Reluctant to Change, Grow, and Become Safer — Byron
  • SRAM Hydro: Tested, Approved, Recommended — Byron
  • Lance Can’t Bully the Truth — Byron
  • Old School — Bike Hugger
  • Waiting for Tubeless Cyclocross Options — Mark V

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Magazine: Enjoy the Free Samples


by Byron on Feb 10, 2015 at 11:44 AM


Back in the day, when blogging emerged to disrupt traditional media, David Jacobs and I published blogs together with Movable Type. That was an era that helped change how business was done. Working together to publish a magazine last year, David and I changed it up again with a strongly independent, bike-centered focus. The spirit is the same as that early blog work on mobile devices, and ad-free. Compare us to an indie label that doesn’t want to sell out, but still reach a larger audience. David’s company, 29th Street Publishing, runs the platform that publishes our content for the iTunes Newsstand and mobile devices. Bike Hugger contributors supply it, and today we published a new sampler that includes our best writing from the first 20 issues. The samples are bundled with the free newsstand app that’s just been updated to iOS 8 (as soon as Apple approves it, update notifications will go out) and available on the web.

I hope you enjoy our magazine as much as we did creating it. For us, it’s like a fast new bike, taking us to even more interesting places.

To read the samples, sign in on the web or download the app from iTunes and then grab the Sampler issue.

That Cover

In those few moments when I spin down from the latest tangent that I’m on…talking and thinking a mile a minute, about the next big thing in bikes, a designer and friend Michael Pfaltzgraff articulates in colors and style what I was trying to say.


And when he shared the cover for the samples issue, I replied, “I wanna be draped in that and see women on catwalks wearing it this spring with strappy sandals.”


Michael makes my ideas and our contributor’s content look so good, just like he does bikes in the industry.

The Content


Yep we expect you to pay for our magazine content; well, not the free samples, but the rest of it! Please subscribe on iTunes or the Web: annual subscriptions are $16; individual issues are $4.

Your money directly supports the authors, photographers, designers (like Michael), and editors who contribute to Bike Hugger.

Issue 21 drops this week too.

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NOW OPEN: Davidson & Kullaway Custom Bicycles


by Mark V on Feb 10, 2015 at 11:34 AM

Grand Opening Party for DKCBikes on Friday night, February 20th!

Last week the brown paper obscuring the windows came down at an address in the Fremont neighborhood of Seattle, and in its place a small lighted sign made its modest yet glowing declaration for the new Davidson & Kullaway Custom Bicycles: “OPEN”

Forklift Day at DKCBikes

The casual passerby could have easily mistaken last Tuesday as business as usual at the corner of Stone Way and 35th Ave, yet those four neon letters mark the beginning of a partnership between two of the most skilled craftsmen in the Pacific Northwest….even more, they mark the day that Fremont became bike culture epicenter of Seattle. But before that chapter is written, let’s have a little backstory.

Bill Davidson has been a quiet icon of the framebuilding scene for four decades, the last three of which while a part of the venerable Elliott Bay Bicycles retail shop next to the Pike Place Market. As EBB came to a close last fall, Bill was eager to continue pursuing his lifelong passion of building bike frames for riders who appreciate quality. Instead of trying to replicate another full-spectrum bike shop, he would create a studio focused on fitting, building, and assembling custom bicycles, and he would find a location with better access for his clientele and a certain cycling ambience to the neighborhood. With him, he brought some tubing stock and frame fittings, the mechanical guts of the frameshop, and 40 years experience…and his bike mechanic/assembler from EBB.

Max Kullaway started in welding titanium frames for New England’s Merlin Bicycles in the early ’90s and moved on to Seven Cycles along with other key personnel when the former was bought out. Over the years Max would weld literally thousands of titanium frames, honing his skills to perfection. Ten years ago he relocated to Seattle. His talents developed a reputation amongst the craftsmen of the area, who sought him out to augment their own production. In 2007 he founded his own brand, 333fab while providing much of Hampsten Cycles’ titanium framebuilding. Also during this period, Max became the finish welder for Davidson titanium frames at Bill’s shop; in the process the two men would gain a mutual respect for their abilities and goals within framebuilding. When they decided to launch their partnership, Max brought with him his skill as the best welder in the region and a fresh outlook on framebuilding.

The 3425 Stone Way address in the Fremont neighborhood had previously been occupied by JL Racing, which sold both cycling and rowing apparel. The building itself is surely 80 years old, adopting a new character as necessary to suit its tenant, but local lore is that it was built as a machine shop originally. Thus the new framebuilding venture has returned the building to its roots as a house for American industry. Even as commercial and residential developments newly leap from the ground all about, Stone Way’s collection of paint, hardware, and building supply businesses reflect the culture of craftsmen that immediately appealed to Bill Davidson, but the neighborhood also permeates with cycling. The Burke-Gilman Trail, a trail crucial for both commuter traffic and recreational riders, is just one block away, and Stone Way’s wide bike lanes are the preferred north-south link between Fremont and Wallingford routes. Even though the triathlete-oriented Speedy Reedy shop moved out the area last year, four other shops catering to cyclists are either directly on Stone Way or one block off. Bill and Max’s new shop is just one door away the Fremont shop of Recycled Cycles, a full-spectrum retail bike shop. If one were to go east across Fremont Ave, two more independent bike shops, Wright Brothers and Free Range, sit either on or one block off 34th.

Davidson & Kullaway Custom Bicycles are now taking orders for custom bicycles. Unlike other builders who eagerly take orders that they have no hope of fulfilling within a year, Bill waited to take deposits on new orders until that sign was lit, and so far the riders have been steadily streaming in to cue up. Bill expects an 8 to 10 week delivery schedule. Max, who was not invested in Elliott Bay Bicycles, has just made his preparations to switch his production to the new shop; Hampsten’s titanium production will soon continue at the new shop as well.

You might be wondering,”If there are two builders under one roof, each with his own brand, who decides what bike the customer gets?” The answer is the customer. Max is an accomplished cyclocross racer and maintains a close connection to many local road, CX, and mtb racers. Bill has a strong customer base in the PacNW, many of whom have purchased multiple bikes over time or for different applications. However, the customer freely chooses which of the two designs his or her custom bicycle. When you step into DKCBikes, there is a showroom with a few examples of bikes and a large window overlooking the actual frameshop. A mechanic’s station straddles the partition between the showroom and the fitting area, but the shop’s interior and the frameshop are still evolving. Better to open the doors and then let the pieces fit where they need to.

It’s the same with celebrating the new beginnings: better to let the customers in and then have the party. DKCBikes will host a grand opening party on the evening of Friday, February 20th. Stop by and see what Bill and Max have created.

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BMW i3 Drive to Ride


by Byron on Feb 09, 2015 at 1:26 PM

Tern and a BMW

Last week, Wired ran my feature story on the BMW i3

Yes, I know mass-market EVs have been around for four or five years, and there are several that are cheaper than the BMW. But the i3 is unlike anything else and it’s made of carbon fiber and it’s made specifically for an urban environment and …. and… Well, let’s just say it was the first EV that really grabbed me.

It did grab me and before that, I shared my initial drive reactions and a ride in the Medium Biycles Collection….

BMW i3 Drive to Ride

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Back at Sea Level


by Byron on Feb 08, 2015 at 9:24 AM

Seattle Storm

Back in Seattle, riding at sea level, and wondering where @bokanev and @chrisriekert are climbing in Santa Cruz this weekend. Last Sunday, it was with me, and the bike media.

somewhere hazy in Santa Cruz

I’ll have more to tell you about that shortly, including the ride I did on an S-Works McLaren Tarmac. Vinde’d it, and a before that a few seconds in the Redwoods.

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SXSW 15: Best Advice


by Byron on Feb 06, 2015 at 2:55 PM

Best Advice I’ve read about attending Southby is from my friend Shawn O’Keefe

You’ve gotta eat BBQ like there’s nobody watching, drink beer like you’ll never get fat, play in a band like there’s nobody listening… and keep Austin weird like it’s heaven on earth.

We’ve been doing pretty much that for over a decade and iterate each year. Plenty to share about 2015, when all the details are solid. ‘Till then, the premier of Cars v. Bikes is just one of the events going on….

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