JRA Gator


by Byron on Jun 21, 2014 at 9:56 AM

Just riding along a swamp with a GoPro, taking a selfie, and then alligator!

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Zipp 404 Firestrike Launched at PressCamp 14


by Byron on Jun 20, 2014 at 5:57 AM

Felt with Zipps

My first ride at PressCamp ‘14 was in a freak summer mountain snowstorm on a Felt with the all-new, Zipp Firestrikes. I couldn’t tell you at the time what the model was and how they performed in the howling wind, sleet, hail, and snow because Zipp hadn’t officially announced the wheelset yet.

Now, with the embargo over, here are the photos and initial review.

Developed four years after the first Firecrest, these are Zipp’s next-level, aero racing wheel. On the second day in sunny conditions with a strong headwind against my chest, I titled them with confidence along the yellow center line, as it curved into the next turn on the descent. Like a S model iPhone, it’s similar to the phone before it, with a snappier, faster feel.

Zipp science

Basics of bicycle science

Here’s the science Zipp used to focus their development efforts on making a rim deeper than the 303 that handles better thanks to

optimized edges that move the center of pressure nearest the steering axis

and the complex wheel shape that imparts a shedding pattern which achieves a thirty four percent reduction in side force. That means these wheels are exceptionally stable and steerable including when ridden in an unexpected, windy snowstorm. Before the pads froze on that ride, they gripped the new molded-in, textured brake track and provided certainty that the bike was going to stop when I wanted it to. In normal Park City summer temperatures, I grabbed the brakes hard and power slid the bike. I don’t remember ever doing that on 303 Firecrests…

dimples and a scrim

New dimple pattern and an embedded braking surface

I’ll have more observations about the 404 Firestrikes in the 14th issue of our magazine. After the snow and mountain sun, I’ll take them out in the Pacific Northwest rain.

that was cold

That was cold

The Zipp 404 Firestrike Carbon Clincher is available now for $3,600 USD and ships with

  • TI QRs
  • Zipp rim tape
  • Tangente Tubes
  • Tangente Valve Extensions
  • Tangente Platinum Pro Evo Brake Pads
  • Wheel bags.

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PressCamp 14: Pivot Mach 4c


by Byron on Jun 19, 2014 at 6:59 AM

After riding the Grade yesterday with a post and feature to follow, I’m on the new Pivot Mach 4 Carbon today. I met with Pivot’s President/CEO and he shared this video produced for the Mach 4 Carbon launch during PressCamp 14.

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Pei Travels with Tern Too


by Byron on Jun 19, 2014 at 5:28 AM

Mercedes GLA

Mercedes GLA with Tern, Photo by Pei Ketron from MBUSA

Last time I saw Pei was in Austin during SXSW and she rode the Mobile Social with us and spoke about mobile photography. Recently on Instagram she shared a photograph of a shot she did for Mercedes with a Tern Tern. Follow Pei and see where she ends up next, she occasionally spots a bike like this and is riding a Tern around Taiwan.

Pei in Austin

A Moment with Pei in Austin

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PressCamp 14: Summer Snow Storm


by Byron on Jun 18, 2014 at 6:13 AM


Getting the shot in Park City during PressCamp

Getting the shot with @jakobschiller and @tinyblackbox in the PressCamp Summer Snowstorm…what usually happens at the Deer Valley Resort in Park City Utah is journalists meet with product and brand managers in the morning and then ride in the afternoon. Yesterday after a rainy day turned to sleet, some hail, and then snow, I rode two laps around the lake on a Felt with Zipps and SRAM RED before the brake pads froze. When soft rubber pads freeze hard like a hockey puck, they don’t grab the brake surface with enough force to adequately stop, as I learned. Also, when the hard rime built up on the seat post and aero bars, the sound changed from whoosh to a soft whistle.

Aero and frozen

The Sugoi jacket I wore worked great! Being from Seattle, I was prepared with wool, ‘cept for knickers or knee warmers, so my knees were bright red when I dismounted and Jakob and Jim were there with cameras. Not sure if we’ll ride today, but the bike I want to ride the most is the GT Grade. They’ll have to replace the slicks with file treads though, cause it’s gonna be greasy out there.

Hard Rime Post

Made a whistle sound

I’m posting photos on Twitter and Instagram as I meet with the brands today and collecting them in a G+ gallery.

Looking to the sky from the condo windows too and hoping the sun comes out.

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Mobile Social SXSW V2V 14


by Byron on Jun 17, 2014 at 5:12 AM


A moment from the CES Ride earlier this year

We’ll ride the Strip 3 times this year and after CES, the second one is with SXSW V2V. We’ll meet at the Bellagio Fountains and end up at the Tuesday Night Networking Mixer. RSVP on Facebook or Google Plus.

Note that riding with us gets you into the party even if you’re not registered for V2V, but you got to RSVP.

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Issue 13: Superstitions and Strange Rituals


by Byron on Jun 16, 2014 at 7:35 AM

Tyler Farrar following tradition by turning his #13 upside down for this weeks race. Photo: Slipstream Sports

There’s a practice in the pro peloton of turning the number 13 upside down. They do it to undo the bad luck that comes with wearing the number 13. Euro pros are as superstitious as gypsies. And for us amateurs, the food must be just right too. While some cyclists may eat a chunk off of a giant loaf of bread, eat tater tots or a taco before the start of a race, or a taco, my routine includes a couple eggs on toast and a pre-race or ride Mexican coke.

Coke in a musette bag, ready to go

Then just a bit of sugar in the bottle and a bar in the pocket.

Gluten-friendly racer

It’s the superstitions and strange rituals that accent our culture like flavorful, crunchy salad condiments.

Our 13th issue drops in a month with a Friday the 13th, so that was an obvious theme to discuss lucky socks, embrocation routines, shaving legs, and so on.

I’ve saved these Mavic socks since I got them in ‘95 and not sure for what, but when the time is right, I got a clean pair!

Lucky socks stashed away for a 19 years

Joining us for the first time too for this issue are Timothy Jackson and Jim Merithew, both industry insiders and contributors with the voices we prefer to publish. Also a Jamaican “pepper” ride report from Patrick Brady of Red Kite Prayer.

Issue 13 dropped on iTunes and browsers everywhere last Friday.

The 13th.

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Every Light in the House is On!


by Byron on Jun 15, 2014 at 8:31 AM

Lights are on

Lights are on and they’re not home

On this day, Father’s Day, I don’t think I should have to walk around the house turning off lights that everyone else left. Before I leave for a bike ride.

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GT Grade


by Byron on Jun 14, 2014 at 10:08 AM

A triple triangle for gravel and just about anything else from GT bicycles. I’ll ride the Grade next week in Park City during PressCamp.

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Met the MSFT Lumia Team


by Byron on Jun 14, 2014 at 8:48 AM

Lake Bill

Lake Bill

Everyone I knew at Nokia now works for Microsoft after the merger and with some new staff too. So for the past few days, hung out with the Lumia crew and a group of bloggers/photographers in Seattle.

down at the docks

Down at the docks

We took photos, did touristy things, and heard about the Cortana road map from Marcus. I used to work on the MS campus and hadn’t seen Lake Bill before or heard those stories or seen the walk of fame, so that was fun. Passed on the Chihuly experience, because my local cup was filled to the brim last year with glass art.

Brompton to Tilicum

Rode the Brompton to the Seattle Waterfront for a trip to Blake Island

Meanwhile Issue 13 dropped with an article from Dan Rubin on how he shoots with a Lumia RAW workflow

As my intro to Dan’s notes on mobile photography says, “We’re back with Tern in Vegas for another social ride during SXSW V2V next month.” We’ll have Lumias with us and I expect some of the new MSFT crew will ride too.

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