Issue 17 Fun for Fall

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by Byron on Oct 08, 2014 at 11:28 AM

Issue 17

Issue 17 drops this week

That time on a long straight road, where you were the only human being for miles, and you sang at the top of your lungs.

That was fun and so is Issue 17 dropping this week on iOS and the Web.

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Interbike: People You Need to Know

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by Byron on Oct 07, 2014 at 5:18 AM

The Element.ly assignment during Interbike was to find and shoot the “The People You Need To Know In The Bike Industry” for a portrait gallery with a few Qs and As. The people are players, industry insiders, and colleagues we’ve known for years. This is who we’re drinking beer and swapping stories with, and catching up from the last time we rode together. After dragging these people off the show floor to a nearby (and very nice) set of palm trees, they were asked the same few questions.

Starting with Zellmann

Zellman B/W

Zellmann from SRAM

And…

The assignment also marks my first set of portraits. I’m normally shooting street scenes, bikes, and gear. Credit to Jim for the photo editing and Jakob the wordsmithing and thanks to those that participated.

Element.ly launched just a few months ago and are about being outside and telling stories. My previous contribution was a time warp on a bike path.

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Kona Growing Up Cross

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by Byron on Oct 06, 2014 at 2:27 PM

Kona Growing Up Cross from Kona Bikes on Vimeo.

As Kona said in the intro to this edit, “For us, it’s not only about creating bikes for future champions, but also inspiring a love for cycling that lasts a lifetime.” And Mark V just dug one of their old bikes out of the back of the closed shop and is restoring it.

Maybe he’ll race it cross one day too…

Hahanna

A Hahanna

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Riding the Sand

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by Byron on Oct 05, 2014 at 10:10 AM

Lars van der Haar shows you how it’s done

Watching the elites at Gieten today, I was reminded of how well they ride the sand and we do not. Racers in the Seattle area are at Silver Lake today and reaching the beach, hopefully finding a good line. In the 3rd issue of our magazine, Matt Hill explained how Wellens rides the sand. For anyone that’s face planted into a sand pit or just stalled after a bike length, it’s a mandatory read.

Issue 3 is available as a back issue in our iOS Newsstand app and on the web for $4.00 per issue or with a $16.00 annual subscription.

our mag

So how the heck do those Euro guys blast through the sand sections with such grace and style? Well, Matt breaks down footage of archetypal Euro Cross star Bart Wellens, showing the US peons just how to get things done.

Wellens

Wellens in the sand

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Back in the Day: Ft. Devens Supercup

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by Byron on Oct 04, 2014 at 9:47 AM

First the men

Like Meyerson said, “Can you believe this flyover?! Oh wait, that’s just a hill, you say? ‘Cross is sometimes hard, you say?” Huh and this was way before the “hard flow” favored by today’s course designers by race promoters, like McClung from MFG.

And the women

While racers lost lots of time on that muddy run up topped with a barrier, at the time the course was the anti-jungle ‘cross. Look how wide those lanes are for passing. Not too long ago, here in Seattle at North Seatac we had a drop off into a fire pit (not lit, of course, just the burned out logs), followed by a singletrack through brick and bramble. Part of the skill required was not crashing out.

Lots of racers riding by themselves in this event

Sliver Lake in 11

This weekend, racers are lining up at Silver Lake, arguably the hardest course in the area. It’s situated next to a lake and each lap a beach is stormed, before an ascent up the banks, into the trees, and back down…

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Moments of Rampage

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by Byron on Oct 03, 2014 at 11:28 AM

rampage

Of all the in-house content being produced, the brand storytelling in the bike biz, Scott stands out for the presentation and photography. Like this piece from the Red Bull Rampage. And as Jakob said, Arcteryx too

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Snapchatting Bikes, Sure

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by Byron on Oct 03, 2014 at 10:15 AM


Last time I hung out with my daughter before she headed off to college, she was snapchatting her foot to her friends while her brother played soccer. She got a snapchat from her roomie of their dorm room and we talked about that for a while; specifically, where the fridge was gonna go. Then she snapchatted something else and I lost track of all the snaps, but yup that’s what they do. These teens today and Casey Neistat explains the trend in the video.

Teen

Between snaps

While we’re posting photos of our ride/race weekend to Facebook, and worrying about Ebola, or the damn Secret Service!, they’re snapchatting everything.

Of course, the geniuses that run Snapchat, ride bikes…

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KCE Cross

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by Byron on Oct 03, 2014 at 8:54 AM

KCE

KCE on the Stairs

As seen on Instagram and according to Robert Higdon, the best KCE mystery mailing yet, maybe ever. KCE is like the Banksy of bikes in your mailbox. We haven’t gotten one yet, perhaps not sexy enough or haven’t spent a night out drinking with the artist, whoever it is. Search for #KCE on social networks, skipping over the selfies and butts, and you’ll find more art….

.

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Danny Macaskill: The Ridge

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by Byron on Oct 02, 2014 at 9:09 AM


Macaskill mountain bikes the Isle of Sky in this beautiful video, while we’re writing Issue 17 of our magazine that’s dedicated to fun this fall. We’ll set aside the competition, tech, and kit for pure enjoyment of riding, and tell you all about it in about a week.

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In a West End Town

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by Byron on Oct 01, 2014 at 3:57 PM


Pointed the Sony A7R lens away from the bike and towards the people and world around me last weekend on a trip to the West End to see a Chelsea FC match with Delta. This is a slideshow from the trip – the story is on Medium and how full-frame mobile photography has changed our workflow. Also in Issue 17 of our Magazine dropping later this month.

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