SRAM has got the Force
by Byron on Jul 07, 2007 at 8:20 AM
Considering I’m going to watch ads on the Tour de France thousands of times, over the next 3 weeks, the first run is always important to figure out what I don’t mind, totally dig, and despise. Like say, those Flomax ads or, from way back, the extreme mountain biking ad which featured someone running into a tree …
Today, the SRAM Force ads rock and I’m seeing their gruppo show up in the peloton. At the Tour, they’re blogging away.
Discovering Green at the Tour de France
by Byron on Jul 07, 2007 at 7:40 AM
As part of their Planet Green initiative, Discovery is racing green at the Tour de France and doing so by planting trees to offset their carbon. As good as that sounds (do they carve their names in the trees for evermore?), I’d hope for something more like a biodiesel caravan or putting the Michelin Man in their Zero-Pollution Car or how ‘bout a domestique bike trailer guy who’d follow them around? Ya know, put a little electric motor on that bike, a silly outfit, and he’s green tech support on a sport-utility bike.
Wheels for Your Wall
by Jason Swihart on Jul 06, 2007 at 8:34 PM
p>A couple of years ago at ICFF, I met the guys from Flavor Paper. In the middle of a Javits center bursting with enough brilliant design to keep a junky like me enthralled for weeks, Flavor Paper’s booth stood out–as did the slightly disheveled guys with an unmistakable passion for wallpaper.
The New Orleans-based maker of boutique wallpaper had a thrillingly over the top booth swathed in a crazy quilt of their eye-popping patterns. Periodically I check their site to find a wild new pattern for my notional dream house and so stumbled across the following titled “Flower Pedal.”
Designed by Dan Funderburgh and perfect for your home bicycle workshop.
MPG - Infinity
by andrew_f_martin on Jul 06, 2007 at 11:21 AM
<a/>I’ve seen a couple of these shirts around lately and I love the message. There have been a couple articles that try to quantify the actual mileage of a cyclist - most put it around 800-1000 miles per gallon equivalent. Not infinity, but still pretty darn good!
I like to accentuate the positive, but this “negative” shirt was pretty hilarious too:
a Masi Clone Project
by Byron on Jul 06, 2007 at 9:00 AM
Enjoy the Speedplay gallery that “chronicles the start-to-finish construction process of my modern replica of the 1961 Masi Special.”
Free Bikes in New York
by Byron on Jul 06, 2007 at 8:11 AM
During the Tour de France, the Forum for Urban Design and Storefront for Art and Architecture “is revolutionizing transportation networks and greening the urban fabric” with a Bike Share Project demonstration. That’s about the coolest thing to do in NYC that I could imagine and can only hope the demonstration turns into a project like Pamplona, Lyon, Paris, Barcelona, Stockholm and Oslo. On a more local scale, with less design aesthetic and catchy slogans, is Buffalo Blue Bicycle or the Vancity Bike Share.
A reader pointed us to a newswire story today on Paris being a city of lovers and bikes, with the whole city becoming a bike zone.
Caravan of Schwag in London
by Byron on Jul 06, 2007 at 7:19 AM
From Bike Biz, a pledge from the Mayor of London to give le Tour an “unforgettable send off with” 11 million pieces of schwag. Expect some of that schwag, like the Transport for London bracelets, to find their way onto eBay or at least hanging on a shop wall somewhere. And we’ll check flickr for the photos and the spectating blogs who’ll watch for the Specialized Angel, the Devil, and the el Dope penis graffiti.
My fav experiential marketing, as the French call it, in the caravan is the old Michelin Man Moto. I could only find this photo of a kinda crappy model of it, but there’s lots of Flickr photos of the iconic Michelin Man, including this old sign, but not this guy.
So what are you watching for?
The Future of Cycling
by Byron on Jul 05, 2007 at 6:21 AM
While the sport destroys itself with scandal after scandal, le Tour looming, and Landis coming to town later this month with his book, I couldn’t help but think these kids lining up for their race at Matava were the future of cycling.
As for the race, the boy in the red helmet was seriously under-geared and spun his little legs out, but kept falling off the pace so I stayed with him. Junior Hugga raced her first race and got 3rd.
Propeller Trike v. Crane Bike
by Byron on Jul 05, 2007 at 5:50 AM
Put a trailer on that propeller trike and you’ve got one hell of a Sport Utility Bike pushing 300 rpm at 20 mph with fancy, rave-quality LEDs. Linked from Slashdot to a Popular Mechanics article, the propeller trike qualifies as a freak bike and an guaranteed spot in a future Road Warrior film, but I don’t think it can beat the crane bike, which is well a pedal-powered crane and used by the Red Moon Theater.
In the Bike Shop: Mark’s Back
by Byron on Jul 04, 2007 at 9:15 AM
Stopped by the bike shop to check on the Modal and there was Mark! Freshly back from Japan, not limping on a bum knee and with the usual surliness and lots of tales to tell from his tour of Japan.
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