Trek Acquires Electra

by David Schloss on Jan. 06, 2014 at 11:05 AM

Known for their wide range of townie and electric bikes, Californian company Electra has been acquired by Trek.

Founded in 1993 by Benno Bänziger and Jeano Erforth, the company turned $30,000 of savings into a company that helped define…

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